Category: User Centered Design

Have you ever considered how different the experience of online reading is compared to scanning words printed on a dead tree? To me, the experiences are worlds apart. My life as an avid reader began with cereal boxes in the 1960’s. In those days, there was typically a small toy inside the box. The back of the box might have a game, or something to cut out or tell a story. Once I got a 45 RPM record from aRead more…

Captcha is a necessary evil we put up with on the Internet. I did a little digging and found there is much to learn about it. I wrote about Capthca for my latest installment at SearchEngineLand – Recent Findings On Captcha & The User Experience The purpose of Captcha is to find a way to prove that you’re a human being and not a computer with abuse on its agenda. However humble and helpful the original goal, today there isRead more…

Web site information architecture is an additional skill web designers may not have that you may need to outsource for. Information architecture is tied to usability testing and how humans search, sort, classify and order things. This is not the same as site architecture that SEO’s use in their work. Shari Thurow describes what information architecture is for web design, why its so important to design and how it relates to user centered design.  She offers logical examples and aRead more…

For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketingRead more…

Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even though it wasn’t ready to effectively respond to customers. Could this be a problem and if yes, who says so? Selling Customer Experience Most online marketersRead more…

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly whatRead more…

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