Category Archives: User Centered Design

Quick Second Credibility Usability Test

In a Lance Loveday’s article called Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to … Continue reading

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Ignore Usability Testing at Your Own Risk

While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks. In my latest column for Search Engine Land, I describe the … Continue reading

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To Underline or Not Underline Links

As visually entertaining the latest trends in web design may be, there are a few usability walls we run into while reading. One is the appearance of a hyperlink. Should you underline a text link? These days it’s not the … Continue reading

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