Category: User Centered Design

I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990′s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, “Anyone who says they can get you into Yahoo!’s directory for free is flat out lying.” The original premise of the firstRead more…

For many years I’ve been tutoring students at the Search Engine College who wish to learn more about web site usability and user friendly design. While the Search Engine College focuses mostly on search engine marketing practices, owner Kalena Jordan wanted a course in web site usability to support and compliment the other courses.  She recognized early on the value of a user friendly, easy to use web site and marketing it to both people and search engines. The courseRead more…

I wrote this many years ago and it still cracks me up. You can see how some of the user complaints are practices that, for the most part, are no longer used. I’m sure you’ve come across web sites that match the criteria I joke about below. If Your Home Page Could Only Talk Dear web site visitor. I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve goneRead more…

If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same thing today as they did five years ago: trusted people-tested results and recommendations. Were you aware back then that search engine technology has undergone several scientificRead more…

In a Lance Loveday’s article called Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the “small time” and “cheap.” As Lance pointed out, nobody said, “I don’t have enough information to make that judgment.” I’m willing to bet in that particular setting, those whoRead more…

While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks. In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The testing I recommend is not just on functional or server performance. I would like to see every department, from search engine marketing, to software applicationRead more…

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