Category: User Centered Design

When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites. But, as I wrote today in Google Needs Proof Your Business is “Good” or Rank Will Tumble Down for Internet Marketing Ninjas, if Fortune 100 – 500 web sites don’t need to pass usability and accessibility standards, what hope is there for the rest of ecommerce sites? I described how famousRead more…

For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds. Service Design Elements that comprise Service Design as a discipline. Introduction to the Fundamentals of Motivation There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. FurthermoreRead more…

IF you own or are working on an ecommerce website and have questions about user interface that converts, you may like The State Of E-Commerce Checkout Design 2012 Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes: The average checkout process consist of 5.08 steps. 24% require account registration. 81% think their newsletter is a must have (opt-out or worse). 41% use address validators. 50% asksRead more…

I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990′s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, “Anyone who says they can get you into Yahoo!’s directory for free is flat out lying.” The original premise of the firstRead more…

For many years I’ve been tutoring students at the Search Engine College who wish to learn more about web site usability and user friendly design. While the Search Engine College focuses mostly on search engine marketing practices, owner Kalena Jordan wanted a course in web site usability to support and compliment the other courses.  She recognized early on the value of a user friendly, easy to use web site and marketing it to both people and search engines. The courseRead more…

I wrote this many years ago and it still cracks me up. You can see how some of the user complaints are practices that, for the most part, are no longer used. I’m sure you’ve come across web sites that match the criteria I joke about below. If Your Home Page Could Only Talk Dear web site visitor. I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve goneRead more…

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