Category: User Centered Design

Slides

My presentation at Pubcon New Orleans was well attended and popular.  If you would like to see the slides from my talk, visit Conversions Web Design

Search Marketing Standard has re-published an article I wrote about online forms design.  If you haven’t checked your forms lately, now is a great time to do so. The article, called In Rare Form: Best Practices for Online Forms, is loaded with actionable advice for immediate application. The key to designing a form that your customers will use is to build it so they can use it. Form builders tend to neglect special needs users, despite the easy availability ofRead more…

Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues. From understandability to readability to ease of use, online forms are famously frustrating to use and easy to spam.  Designers will love this new resource from my friends at UserTesting.com   And yes, they even added one of my how-to pieces for forms design. The Form Usability Treasure Trove: 42 Top Resources Beat YourRead more…

When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites. But, as I wrote today in Google Needs Proof Your Business is “Good” or Rank Will Tumble Down for Internet Marketing Ninjas, if Fortune 100 – 500 web sites don’t need to pass usability and accessibility standards, what hope is there for the rest of ecommerce sites? I described how famousRead more…

For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds. Service Design Elements that comprise Service Design as a discipline. Introduction to the Fundamentals of Motivation There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. FurthermoreRead more…

IF you own or are working on an ecommerce website and have questions about user interface that converts, you may like The State Of E-Commerce Checkout Design 2012 Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes: The average checkout process consist of 5.08 steps. 24% require account registration. 81% think their newsletter is a must have (opt-out or worse). 41% use address validators. 50% asksRead more…

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