Category: User Centered Design

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Web site usability and information architecture are still my drug of choice. Whenever I feel close to quitting, I find others who not only believe in the value of UX work, but explain its value better than I can. UX is the New SEO UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deepRead more…

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Before search engines appeared, how did Internet users find information? Where was information located and who had it all? It is hard to imagine what life was like before the Internet became part of our daily lives.  Schools are removing classes on writing in cursive and replacing them with how to handle Facebook bullies.  Google plans on the being the one and only place on the entire Internet to provide the answers to all questions by all people. To doRead more…

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Remember the TV commercial that showed what your brain looks like when you take street narcotic drugs?  The splattered egg in a pan? Have you ever wondered what your brain looks like when trying to find something you want from a search engine?  In those cases, brains look like strawberries. Cognitive Behavior and How We Search the Web is a piece I wrote about the relationship between human behavior and information seeking. Frequency of the use a search term mayRead more…

Slides

My presentation at Pubcon New Orleans was well attended and popular.  If you would like to see the slides from my talk, visit Conversions Web Design

Search Marketing Standard has re-published an article I wrote about online forms design.  If you haven’t checked your forms lately, now is a great time to do so. The article, called In Rare Form: Best Practices for Online Forms, is loaded with actionable advice for immediate application. The key to designing a form that your customers will use is to build it so they can use it. Form builders tend to neglect special needs users, despite the easy availability ofRead more…

Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues. From understandability to readability to ease of use, online forms are famously frustrating to use and easy to spam.  Designers will love this new resource from my friends at UserTesting.com   And yes, they even added one of my how-to pieces for forms design. The Form Usability Treasure Trove: 42 Top Resources Beat YourRead more…

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