Category: Usability

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…

I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and officeRead more…

This weekend a special event takes place in Philadelphia for those who want to learn more about search engine marketing, web site usability and social media. It’s called Search Camp and Social Media Camp. For a small attendance fee of $21 (no catch. That’s all it is!), you get a weekend at Temple University with a small group of like-minded folks and experienced speakers. There are 5 time slots, beginning at 10am, with 4 choices of sessions to pick fromRead more…

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…

I thought this was an interesting, strong statement by Jakob Nielsen: When people have questions or want to accomplish tasks, they turn to their preferred search engine — which is why search engines collect billions and content sites collect peanuts, despite the fact that they’re the ones actually satisfying the users’ needs. Source: Social Media Outsourcing Can Be Risky His article offers good advice and solutions regarding adding videos to web sites.

I am sometimes asked for a sample of one of my web site usability reports. Each time I explain why I don’t offer them. The main reason why I don’t provide samples is that my work is, and always has been, proprietary. When I was new to consulting, I did send out a few sample reports, with all identifying information removed to hide the client. What I learned was that rather than hiring me, the companies who saw my reportsRead more…

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