Category: Usability

Once again Facebook has outraged its user base with the result being another round of calls for worldwide boycotts. Listening to users is not a Facebook principle. Run a search on “Facebook boycotts” and you’ll find some going back to 2006. Clearly, beta testing is not done before rolling out any new functionality or user interface changes. It’s absurd to call Facebook a “social networking” web site when in reality, it is anything but social or community oriented. It’s anRead more…

Usability tools are being introduced at a fantastic rate these days. They help us do our jobs just like SEO tools do. Check out: Remote Usability Tools Elizabeth Bacon’s testing Google Docs spreadsheet 10 Completely Free Wireframe and Mockup Applications

I used to have a quote taped to my bathroom that read, “Beauty is only skin.” I knew that no matter what I did or said, I would first be judged by my skin. So are web sites. Position, color, font, style, and length of important elements on pages within a site benefit from standardization because each page then “looks familiar” and adds to the effects of mere exposure. The site visitor’s comfort that “I’ve been here before” has empiricalRead more…

Luke Wroblewski, in the quote below, backs up my frequent statement to clients that competitors are only a click away. “Barriers to entry in digital products are very low. There are now so many websites that functionality and technology are baseline features and users differentiate on the basis of how something works – the experience they have with it. When competing services are a click away, managing that experience and giving people something they really want to use goes aRead more…

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…

I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and officeRead more…

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