Category: Usability

I haven’t written about holistic seo and usability in awhile, so for my latest column for SearchEngineLand I chose it as a topic. Should you wish to read it, here you go…How To Avoid Clunky Web Design With Holistic SEO & Usability I’d also like to introduce Bokimian, where I write about anything.

Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes patience. It brings the group together while they put it all together. What if you have the chance to build your own house? You’ll hire an architect who listens to your goals, likes, dislikes and dreams. From that a planRead more…

Once again Facebook has outraged its user base with the result being another round of calls for worldwide boycotts. Listening to users is not a Facebook principle. Run a search on “Facebook boycotts” and you’ll find some going back to 2006. Clearly, beta testing is not done before rolling out any new functionality or user interface changes. It’s absurd to call Facebook a “social networking” web site when in reality, it is anything but social or community oriented. It’s anRead more…

Usability tools are being introduced at a fantastic rate these days. They help us do our jobs just like SEO tools do. Check out: Remote Usability Tools Elizabeth Bacon’s testing Google Docs spreadsheet 10 Completely Free Wireframe and Mockup Applications

I used to have a quote taped to my bathroom that read, “Beauty is only skin.” I knew that no matter what I did or said, I would first be judged by my skin. So are web sites. Position, color, font, style, and length of important elements on pages within a site benefit from standardization because each page then “looks familiar” and adds to the effects of mere exposure. The site visitor’s comfort that “I’ve been here before” has empiricalRead more…

Luke Wroblewski, in the quote below, backs up my frequent statement to clients that competitors are only a click away. “Barriers to entry in digital products are very low. There are now so many websites that functionality and technology are baseline features and users differentiate on the basis of how something works – the experience they have with it. When competing services are a click away, managing that experience and giving people something they really want to use goes aRead more…

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