Category: Usability

The main objective of usability reviews and functional testing is to help your online business succeed and meet all of your goals. Often, a company simply doesn’t know how to be successful online because their staff isn’t experienced with all the skills necessary to be and remain competitive. Usability is an important business decision if revenue is expected to come from a web site. It is used to determine what is wanted and needed by a business. Usability input isRead more…

Two hurdles web designers face when designing web sites are how to setup the information architecture and from there, create easy to understand navigation. Hopefully, an easy to understand navigation scheme also means easy to use. But, should we really have to THINK about navigation? I don’t want to. I want to be able to scan words that tell me where I am, where to go, what happens when I get there, and why I should take a few extraRead more…

The science of usability goes far beyond navigation logic and decorated links. User experience includes making a lasting impression, which helps with word-of-mouth marketing. Is the site clear about its objectives? Does each page motivate you to read more? Does the site content influence action? As in dating, we think that to make a good first impression, we should keep the conversation focused on our positive traits. Especially in the vital first few minutes, we avoid launching into what weRead more…

As visually entertaining the latest trends in web design may be, there are a few usability walls we run into while reading. One is the appearance of a hyperlink. Should you underline a text link? These days it’s not the only way to signal a place to click. Other clues may be a different text color, font size or hover color. Your best choice is to pick one style and be consistent through out your web pages. Does underlining wordsRead more…

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it helps.

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