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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Usability
Dedication is Priceless and Worth Millions
One of my favorite ways of offering my help is to be “on call” to clients. These are the folks who likely already worked with me and know that I don’t mind their out-of-the-blue, “Hey, are we doing this right?” … Continue reading
Posted in Kim Krause Berg, Usability
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It’s Not All About You, Mr. Search Engine
There was so much hoopla over the story about print news headline writing being influenced by search engine marketing techniques that I ignored all the links to those stories. I just wasn’t inspired to read them. Reason? Boring! Repetition! Yawn. … Continue reading
Posted in Blog Usability, Kim Krause Berg, Usability
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User Centered Design: Your Hot-Headed, Enthusiastic Web Site
It’s difficult to communicate passion and enthusiasm on the Internet by design alone. Do you try? Does it matter to web site usability? Will a spirited approach help tease out a coveted link from another website? You bet! Tell Me … Continue reading
Posted in Blogging, Kim Krause Berg, Usability
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