Category: Usability

This year hasn’t been one of my favorites. It’s been “The Year of Pondering My Navel”. Or, perhaps, the “Year of Unraveling”. If you earn your living connected to the Internet, this year went by in 1.3 minutes flat. I’m finding that what worked before may be losing out to the current fad. One area of constant change is how we interact with the Internet and each other. A few months back I had asked if traditional online forums wereRead more…

I should have seen it coming. I hadn’t planned on going to Search Engine Strategies, San Jose. There was no logical reason for a forums owner, usability consultant, ex-SEO to fly across the country to report on sessions. Stranded overnight on the way there and on the way home, I decided there was no use in getting upset. Although my first reaction was to go back home last Sunday after the missed connection and no more flights to San Jose;Read more…

While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there. The focus is strictly on search engines, search optimization and marketing, and social media. There is no welcome mat for people in the industry, such as myself, who support SEO/M efforts by taking web sites and Internet applicationsRead more…

I’m surrounded nearly every day with discussions both on and off line that cover Internet software and web site development. It’s part of my job to know what frustrates people. Sometimes the user experience is so pathetically bad that all you can do is try to grin and bear the ordeal and hope that someday, somebody, gets with the program. Take EasyPass, for example. In the State I live in, some roads are not free to drive on. There areRead more…

When was the last time you stopped and pondered your Being? I do this all the time, trying to figure out why I do the things I do. I’m not satisfied to coast along and dip my fingers in waves. I need to create them, ride them, fall in them, drown in them, and paddle close to the cute guy with tanned muscles. The beauty of having a brain like mine is that I wonder what everybody else is likeRead more…

Bryan Eisenberg, of FutureNow, has written an article called Web Marketing and Analytics: Process, Talent & Tools that raises several points about the practical, necessary work to be done in persuasive, user centered web site design. Firstly, he talks about the need for someone who can take audit or test data and actually do something with it. One of the failures of usability reports is the follow through afterwards. Many reports simply send site owners jumping over cliffs in frustrationRead more…

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