Category: Usability

I just read another “SEO is on its death-bed – long live usability” article. This one claims that the SEO caterpillar is about to evolve into a beautiful user experience design butterfly and live in the magical land of happy search engines forever after. One popular reason for impending doom for practitioners of the “dark art” of search engine optimization is that they are bullies, cheats, con artists, greedy fools and money hungry link grabbing liars. And drunks. I’ve neverRead more…

In the future of the Internet, we will no longer have to use a mouse, keyboard or voice commands to navigate or conduct tasks on a web site. Every web site will intuitively know what we want the moment we arrive. In a hurry? Just visualize your credit card and the exact product you want to buy.  Search engines will hunt for it, race to be the first to bring you the best price and perfect delivery options, register yourRead more…

As one of the instructors for Search Engine College, I sometimes get to see web sites my usability course students are working on. They’re permitted to use that site for their final assignment project. One student presented a web site that I really thought captured what a local site can do. The Coffs Harbour City Council web site was the first local government related site I’ve seen that captured my attention, made me feel good, and convinced me the communityRead more…

I’ve spent the past few years writing about usability to SEO’s and trying to not burn bridges while doing so. Each industry contains skills that benefit the other, and both benefit the client. It’s rare to find good dialog by user experience folks on SEO, however, so I found the following interesting – Seo and usability as discussed in IXDA’s forums. Obviously this remark caught my eye. The tough part is that so much of common SEO is superstition. TheRead more…

Shari Thurow wrote a two-part articles series called What SEO/SEM Professionals Should Know About Website Usability. In part two, she devotes the entire piece to comments by myself and Jakob Nielsen. Rather than give her own opinions and perspective on the merging together of search engine optimization and marketing techniques with user experience and usability design, of which she is a speaker, writer, business owner, book author and trained practitioner of both, she let’s others do the talking. Nielsen isRead more…

This morning I saw a female cardinal. It’s easy to spot the males because they’re a brilliant red but today, the lady bird sat watching the finches and me not far from my kitchen window. I decided her presence was a power sign. She stood out, even without her man in his beautiful coat nearby. She was doing perfectly fine on her own. I came across Wendy Piersall’s, TLC Launches New TV Show :: The Secret Life of a SoccerRead more…

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