Category: Usability

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Web site usability and information architecture are still my drug of choice. Whenever I feel close to quitting, I find others who not only believe in the value of UX work, but explain its value better than I can. UX is the New SEO UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deepRead more…

ID-10029069

Remember the TV commercial that showed what your brain looks like when you take street narcotic drugs?  The splattered egg in a pan? Have you ever wondered what your brain looks like when trying to find something you want from a search engine?  In those cases, brains look like strawberries. Cognitive Behavior and How We Search the Web is a piece I wrote about the relationship between human behavior and information seeking. Frequency of the use a search term mayRead more…

Kim at Pubcon

For the nearly 20 years that I have been building, optimizing and testing websites, there are always those people who think I’m a weeny who knows nothing. This recent testimonial, written by a someone I have known for a long time, came as a surprise.  I know what makes a website work for ALL people, not just those who own the site.  I am the only person that I know of trained in SEO, UX, IA, Accessibility and software QARead more…

Slide from a talk

If you know me, you are aware that I have been doing what I call Holistic Usability and SEO since the year 2000.  From the moment I combined the two practices, I became a black sheep. Search engines are all about the user experience.  It is, and was, all they could do to discover how we want our information delivered to us.  Yahoo! was one of the, if not the first, to implement what later became known as taxonomies, whereRead more…

Pubcon continues to deliver affordable one-day conferences and I’m excited to be speaking at the next one in Austin, Texas in January 2014. I like to make my talks fun, fascinating and informative.  I’d love to meet you and welcome you to sit in for my presentation on Tuesday, January 28, 09:20a – 10:20a  at the Pubcon Regional Austin Conference Usability Conversion Tactics Usable websites offer great user experiences, and great user experiences lead to happy customers. On the flipRead more…

Vermont Digital Marketing Conference

I’ve uploaded two Power Point presentations from my last two speaking events.  Both tackled web site usability, persuasive design, landing pages and increasing conversions. PubCon Las Vegas Usability and Persuasive Design for Increasing Conversions Vermont Digital Marketing Conference Audience is King – Landing Page & Usability Design for Increased Conversions

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