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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Usability
UserTesting.com Adds Kim Krause Berg to Forms Treasure Trove
Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues. From understandability to readability to ease of use, online forms are famously frustrating to … Continue reading
Posted in Usability, User Centered Design
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Usability or SEO: Whose Side Are You On?
There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge. Perhaps it’s because every time … Continue reading
Google’s New Hunting Target: Good Merchants vs Bad
Gather ye horses, trusty steeds, flask of whiskey and your Google bot dogs, for we have word of another fox in the rank-house and Matt Cutts has sounded the trumpets! Bad Merchant? Google May Drop Your Rankings Later This Year … Continue reading
Posted in Search Engines, Usability
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