Category: Usability Publications

I’ve arrived home from Search Engine Strategies Chicago 2006. We snuck out of the hotel at 8:20 am while it was still quiet and empty of the hordes of people from what appeared to be two conferences going on there. For the record, the SES name tags were a lot more colorful and interesting to look at than the those worn by attendees of the other conference. However, as was presented to me by Rand Fishkin and others in theRead more…

As demand increases for skilled workers in the search engine optimization and search engine marketing industries, more educational options have become accessible during 2006. The latest option is called “Certification Pathways”, offered by the Search Engine College The courses follow 3 distinct tracks of study: Certified Search Engine Optimizer, consisting of: SEO101 SEO201 Any other SEC certification course (e.g. Web Site Copywriting, PPC101, Web Site Usability, Link Building, Keyword Research) Certified Pay Per Click Marketer, consisting of: PPC101 PPC201 KWR101Read more…

Exciting plans include new SEC Certification Pathways, advanced level courses, new website and global accreditation. I remember the hot summer days where my favorite excuse to sit out by my swimming pool and “work” was gathering my notes and research to write a self-study website usability course for a new online school called The Search Engine College. I was part of an esteemed list of tutors invited by Australian-based, Kalena and Jerry Jordan, founders of the school. Not only didRead more…

I need a laugh. Thought I’d re-run one of my favorite articles on website design and present you all with a bit of comic relief for a Monday. Original title: User Experience and Search Engines: If Your Home Page Could Only Talk I wouldn’t advise turning on your screen reader, as it will say a lot of words over and over again and drive you crazy. We’re sorry for the inconvenience and the loss of your sale. But, we wereRead more…

Today marks the start of the first round of articles submitted for reader voting for the Search Engine Marketing Scholarship Contest, sponsored by Marketing Pilgrim – Internet Marketing Consultant, Andy Beal Writing styles and topics are varied. Subjects sought after include search engine optimization (SEO), pay-per-click advertising (PPC) or social media optimization (SMO). Contest entry articles can submit tips, advice, tricks or “secret tactics” that readers would find “useful”. One entry is aimed at the SEO industry itself, asking howRead more…

Maybe it’s true? Matt Cutts is the “Messiah” and Danny Sullivan is the “Bishop”. The “Priests” gather at PubCon. The churches are forums. Is Google good or evil? Really. SEO’s must be bored out of their minds. There’s even an SEO Boy of the Month. Worshippers may want to spend a little time studying human factors, rather than robots and code. The usability industry doesn’t put their gurus on such pedestals. Rather, some of them rewrite historical characters or makeRead more…

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