Customer Experience, Loyalty and Search Engine Marketing Without Understanding Either of These
Gordon Hotchkiss wrote a blog post called, Why Do We Keep Buying from Bad Businesses, in which he describes a situation many of us may be familiar with. Do you shop at stores where the prices are too high or the environment is uncomfortable? Why? He describes his wife’s loyalty to a local family-run business, despite poor customer service and questionable product quality. Walmart is another example of what may be an unpleasant customer experience, but the prices are good, so this is...
Read More10/26 Recap: My Week in Usability and SEO
I was encouraged by my first submissions to Catalyze.org, the new social networking site for business analysts and user centered design folks. As an early fan of the site (still in BETA), I’ve been getting to know it (very informative), how it works (some usability hoops), and finally, I got up the nerve to start contributing (I was shy). First, I sent them my podcast interview on usability. Then, once I figured out their procedure, I submitted two of my usability articles. I chose...
Read MorePhotos Are Up for SMX Social Media NYC
If you wish to see some great photos, check out SMX SM NYC Photos here. I’m “live blogging” at Search Engine Roundtable. More photos to come. Last night’s shots were from the packed house cancer fund raiser. Coverage from my fellow press workers: SearchEngineJournal, reported by Eric Lander – It was a great pleasure to meet and spend time with you Eric! Search Engine Land reported by Vanessa Fox and Rebecca Kelley AimClear reported by Marty Weintraub Search...
Read MoreThis Week’s Highlights for Usability and SEO
It’s been an interesting time for both the usability and search engine marketing industries. The following is a tour of some of my favorite finds and discussions, as well as proof I didn’t sleep all week. Introspection: Don’t Ignore Accessibility explores the implications of not applying usability and accessibility practices. The kicker is that the article comes from the highly esteemed SEO resource, Search Engine Watch. Professionalism In Our Industries – Recent public...
Read MoreMarket Motive Adds Two More Faculty Members
The year 2007 may likely be remembered as the Year of Education for the search engine marketing industry. Last year, when Cre8asiteforums donated our ad revenue to fund SEO/M education, we had a handful of establishments to select from. This year there is an abundance. One of the newer ventures, Market Motive, showcases an elite team of faculty members that now includes the inclusion of Bryan Eisenberg and Alan Rimm-Kaufman. Bryan will handle Conversion Optimization and Alan covers Paid...
Read MoreUsability Lesson at SES San Jose
I should have seen it coming. I hadn’t planned on going to Search Engine Strategies, San Jose. There was no logical reason for a forums owner, usability consultant, ex-SEO to fly across the country to report on sessions. Stranded overnight on the way there and on the way home, I decided there was no use in getting upset. Although my first reaction was to go back home last Sunday after the missed connection and no more flights to San Jose; since they canceled my flight home I figured...
Read MoreFlights Canceled on Way BACK From SES San Jose
When we last left off on the trip from hell just to attend SES San Jose, I had finally arrived Monday afternoon after being stranded last Sunday in Chicago. I kid you freaking not, I’m stranded again in Chicago and am once again in a glorious king size bed at the O’Hare Hilton – the very LAST room they had. My dinner mates on our fun trip to Japan Town last night know I was starting to worry after Bill Slawski got a call from some SES attendees who were dealing with a...
Read MoreFall Search Marketing Standard Focuses on International Search
Three days into the Search Engine Strategies conference and I finally had a chance to grab a copy of the latest issue of the Search Marketing Standard magazine distributed free for attendees. The theme is “International Search Markets” and there’s also an interview with Danny Sullivan on Personalized Search. I’ll have to wait until the plane ride home to read it front to back, but it looks to be loaded, as usual. Topics include universal search, Ask.com, local search...
Read MoreCre8asiteForums Turns Five Years Old
Five years ago, on August 22, 2002, a date that only Bill remembers because I keep forgetting…a bunch of us who met online launched Cre8asiteforums. It was the next stage of my old Cre8pc Website Promotion Club in Yahoo!, which I’d started in 1998 while I was still an SEO. Bill Slawski, one of my co-Admins, and myself, are in San Jose for the Search Engine Strategies Conference this week. Forums Moderator and good friend, Barry Schwartz did us a favor and made the announcement at...
Read MoreFlights Canceled on Way To SES San Jose
Where to begin? I hear the reason I’m sitting here in the Chicago O’Hare Hilton hotel is because of a hurricane. I won’t be arriving to San Jose today as planned. All I can do is hope the flight I re-booked for tomorrow isn’t canceled too. Woke up at 4:15 am to catch a flight from my local airport to grab an early morning connector flight in Chicago’s O’Hare airport. The hour flight turned into 2 hours, with 7 flight route changes and delays due to the...
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