Category: Usability Publications

Of the many hurdles surrounding the effort of getting one’s website safely and promptly into search engines, the one skill that is least discussed, is also the most frustrating. This is the one that will make or break trust between an SEO company or consultant, and their clients. It’s the one that hits hardest on DIY (Do-it-yourself) website owners. This little trouble-maker may creep on you, will keep you up long into the night, and will most likely lead youRead more…

Two programs, enthusiastically launched by Fresh Egg, in the UK, are intended to provide intimate, hands on work experience with professional search engine marketers, Lee Colbran and Ammon Johns. This is an opportunity to get real-world work experience from prestigious instructors. Ours isn’t some out-of-context course. In our programme, the trainee comes to work with and for us, tutored and guided by both myself and the SEO Director of Fresh Egg, Lee Colbran. Our SEO training provides actual professional SEORead more…

A recent topic picked up by some of the blogs I read is on mentors. Specifically, for the search engine marketing industry, the question was asked How can I get started and learn what you know? in a blog post by an SEOMoz blog staff writer. This prompted Ammon Johns to write about it in Mentors, Inspirations, and Tuition. I’ve had several mentors. They were all men, and the one woman who gave me my start in usability. The menRead more…

Alerted by Andrey Milyan, Editor-in-Chief of Search Marketing Standard magazine, that it should be in my mailbox by now, I sent my son off to check. He came back with the second issue of this new quarterly publication. Glancing through, I see they’ve followed up on the feedback that readers wanted more content. There’s a large write up on Dan Thies‘ Search Marketing Kit, that I also reviewed and strongly recommend. They feature a site review, interview, and several educationalRead more…

I couldn’t help but add my thoughts on the recent commentary about the Search Engine Optimization field “A-lists” and “generations” of SEO’s by Andy Hagans, Danny Sullivan, Todd Malicoat, Rand Fishkin and Graywolf (who is right-on about Mike Grehan.). I didn’t make any lists but, as an SEO Ancestor, I can still spin a tale or two. When I Was Young, I Walked Five Miles to Search Engine School. Uphill. With No Shoes When I started teaching myself SEO inRead more…

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