Category Archives: Persuasive Architecture

Persuasive Web Design

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to … Continue reading

Posted in Persuasive Architecture | 1 Comment

Hey Web Site Visitor, I Love to Turn You On

A commercial in the USA may be aimed at the woman inside the woman. A woman with magic, spark and a no regrets sense of who she is and where she’s going. For starters, in the TV spot, she’s in … Continue reading

Posted in Inspiration, Kim Krause Berg, Persuasive Architecture, Search Marketing | 12 Comments

Honk If You Loved Your Web Site Experience

When I decided to teach myself HTML in 1995, I did what many others did back then. We studied source code by copying and dismantling what someone else did. In those days, there was only one background color – gray. … Continue reading

Posted in Blog Usability, Kim Krause Berg, Persuasive Architecture | 5 Comments