Category: Blog Usability

Every day another light bulb goes off in someone’s head when they wake up and realize that what they’ve been doing isn’t enough to count. Once, when I watched SiteLogic’s Matt Bailey present to a search engine marketing conference audience what their optimized web pages sounded like to people who relied on Assistive technology to use the Web, I could feel the entire room change. He’d made his point. Poor SEO techniques could make web site pages completely unusable forRead more…

I’m surrounded nearly every day with discussions both on and off line that cover Internet software and web site development. It’s part of my job to know what frustrates people. Sometimes the user experience is so pathetically bad that all you can do is try to grin and bear the ordeal and hope that someday, somebody, gets with the program. Take EasyPass, for example. In the State I live in, some roads are not free to drive on. There areRead more…

E-consultancy has a good interview with Dr. Mike Baxter, author of Online Retail 2007: Checkout Special. We quote two survey results from 2006 in the report: they found 46% and 60% abandonment rates respectively. Now, these covered abandonment from both the basket and checkout but earlier surveys have suggested that most of this (between two thirds and four fifths) is during checkout. Interestingly, one of the surveys also gave a breakdown in the range of abandonment rates. Some retailers reportRead more…

A find from a Cre8asiteforums Administrator that I missed last week and just caught up with…Noonebelongsheremorethanyou. Word of mouth marketing by way of kitchen appliances from a site that gives webs standards designers the willies.

As much reading, research, testing and study on all things user centered design, usability and accessibility that I do, what always sticks and leaves a lasting impression on me is when I watch someone try to use a web site application. The experience is unique to each individual. Some incidents leave a lasting impression on me. It happened again a few days ago when I was visiting my 70 year old parents. My father, a retired electronics engineer and computerRead more…

According to Jakob Nielsen, web usability testing is now in its 14th year. Testing itself, as you know, is as old as time. How many humans suffered from upset stomachs before they finally tested and figured out that ginger settles things down? You have to figure that eons of time devoted to testing what we use everyday makes the teeny bit of web usability testing seem primitive. In his latest Alertbox article, Change vs. Stability in Web Usability Guidelines, NielsenRead more…

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