Category: Blog Usability

My initiation into usability was cruel. Looking back, however, I think the experience taught me how sensitive web site owners are. Some may want to let the air out of your car tires in exchange for your honesty. Janna I changed her name for this story, but trust me. She hates me. She was the Project Manager for a company I worked for. In my first year there as a User Interface Engineer I was assigned to a web siteRead more…

While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type. She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way that you listen. A way you offer support. I realized she was paying me aRead more…

I should have seen it coming. I hadn’t planned on going to Search Engine Strategies, San Jose. There was no logical reason for a forums owner, usability consultant, ex-SEO to fly across the country to report on sessions. Stranded overnight on the way there and on the way home, I decided there was no use in getting upset. Although my first reaction was to go back home last Sunday after the missed connection and no more flights to San Jose;Read more…

If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you’ve never personally experienced the product or service you’re paid to market. And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine results. They expect you to find the exact keywords their customers are using to find their product or service, but you don’t have accessRead more…

It’s Friday and since traditionally it’s a boring news day, I saved my big news for today. Guess who is going to Search Engine Strategies, San Jose?. Yes! That annoying usability woman is going to report on sessions again for Search Engine Roundtable, just to spy on everybody in search marketing and fling little usability arrows at them. This will be my third time volunteering to report for Barry Schwartz. We used to use Google Docs to communicate our assignmentsRead more…

Everyone has their own way. I’ve been around many development environments and witnessed or experienced the blood, sweat and tears borne by the web development team. Sometimes it feels they get no support or respect. Someone came to Cre8asiteforums, a community largely made up of search engine marketing practitioners, asking for Your 10 Rules To Follow To Ensure Usability. I was wondering members’ views on what their 10 definite rules would be to ensure, or at least strive for, goodRead more…

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