Category: Usability

This weekend a special event takes place in Philadelphia for those who want to learn more about search engine marketing, web site usability and social media. It’s called Search Camp and Social Media Camp. For a small attendance fee of $21 (no catch. That’s all it is!), you get a weekend at Temple University with a small group of like-minded folks and experienced speakers. There are 5 time slots, beginning at 10am, with 4 choices of sessions to pick fromRead more…

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…

I thought this was an interesting, strong statement by Jakob Nielsen: When people have questions or want to accomplish tasks, they turn to their preferred search engine — which is why search engines collect billions and content sites collect peanuts, despite the fact that they’re the ones actually satisfying the users’ needs. Source: Social Media Outsourcing Can Be Risky His article offers good advice and solutions regarding adding videos to web sites.

I am sometimes asked for a sample of one of my web site usability reports. Each time I explain why I don’t offer them. The main reason why I don’t provide samples is that my work is, and always has been, proprietary. When I was new to consulting, I did send out a few sample reports, with all identifying information removed to hide the client. What I learned was that rather than hiring me, the companies who saw my reportsRead more…

I recently returned from a 10-day family excursion to Florida. Our last family vacation was 2 summers ago. Florida in the summer is not a logical choice, but I’m forced to squish in something between the end of baseball season, sacrificing some soccer and being back by the start of high school football camp. We also dragged along my college daughter, whose only moment of sanity was when we got to Sanibel Island. The plan was to visit friends andRead more…

A guest post by an anonymous writer appeared in TechCrunch, called The Time Has Come To Regulate Search Engine Marketing And SEO.  Anytime I hear about regulating search engine marketing, I go to see the street brawl. The article focused on how evil Google, as the lKing of search engines, is. The writer makes valid points about how the search engine works and how ill advised it is to worship the Google god, because it can grant you a kingdomRead more…

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