Category: Usability

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it helps.

Nothing beats affordable training with reputable teachers and that’s just what’s coming up on November 3, 2011 at the Online Media Boot Camp. Held in the historical Valley Forge area outside Philadelphia, in King of Prussia, PA, you’ll be treated to a day of sessions offered by three lively ladies who love to teach. Liana Evans, Kim Krause Berg and Sarah Doheny are ready to help you learn new skills or update your present knowledge on: Search engine optimization ConversionsRead more…

The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A fewRead more…

While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’llRead more…

I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In noRead more…

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