Category: Usability

Pubcon continues to deliver affordable one-day conferences and I’m excited to be speaking at the next one in Austin, Texas in January 2014. I like to make my talks fun, fascinating and informative.  I’d love to meet you and welcome you to sit in for my presentation on Tuesday, January 28, 09:20a – 10:20a  at the Pubcon Regional Austin Conference Usability Conversion Tactics Usable websites offer great user experiences, and great user experiences lead to happy customers. On the flipRead more…

Vermont Digital Marketing Conference

I’ve uploaded two Power Point presentations from my last two speaking events.  Both tackled web site usability, persuasive design, landing pages and increasing conversions. PubCon Las Vegas Usability and Persuasive Design for Increasing Conversions Vermont Digital Marketing Conference Audience is King – Landing Page & Usability Design for Increased Conversions

Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues. From understandability to readability to ease of use, online forms are famously frustrating to use and easy to spam.  Designers will love this new resource from my friends at UserTesting.com   And yes, they even added one of my how-to pieces for forms design. The Form Usability Treasure Trove: 42 Top Resources Beat YourRead more…

laughingman

There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge.  Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake.  Usability and SEO have been on two sides of web site projects since forever.  They are separated into different departments, different buildings, different conferences, different booksRead more…

Gather ye horses, trusty steeds, flask of whiskey and your Google bot dogs, for we have word of another fox in the rank-house and Matt Cutts has sounded the trumpets! Bad Merchant? Google May Drop Your Rankings Later This Year reports that  Matt Cutts signaled yet another blow to spammers and bad online businesses. Cutts said: We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can doRead more…

For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds. Service Design Elements that comprise Service Design as a discipline. Introduction to the Fundamentals of Motivation There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. FurthermoreRead more…

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