Category: Usability Publications

Paging through the latest issue of Search Marketing Standard, I landed on the colorful two-page layout devoted entirely to the search marketing conference lineup for 2007. I’ve decided that somewhere along the line, someone decided that all SEO/M’s are millionaires with marvy travel budgets who live in small isolated parts of the world like the USA and UK. Reading down the nice colorful blocks of type and dates, I realized that there is a conference that I’d love to attendRead more…

I give my kids every t-shirt I get while covering Search Engine Strategies conferences. They look forward to whatever is kid-friendly inside the SES earth-friendly canvas bags when I return home. While uploading pictures taken over Mothers Day, I noticed that my eldest son was wearing his SES shirt during our visit to Longwood Gardens. Playing with buttercup flowers…daughter, who went to her prom the night before despite breakup with boyfriend, and son who broke thumb sliding into second baseRead more…

Columbus, Ohio hosted a one day event on May 9 for search engine marketers in the midwestern region of the United States called Search Engine Watch Live! Columbus. Sessions covered social media, organic optimization and paid search. A separate morning training session by Matt Bailey and Jennifer Laycock on Social Media: The Good, The Bad and the Clueless was also offered. Smaller conferences are growing in popularity. As their availability increases, so do opportunties for individuals to get to themRead more…

What happens when you run multiple web analytics software tools side by side to test and compare their performance? Do they give different results and if so, why? Which one should you trust? Does one package always report higher or lower numbers than the other? How do they compare when measuring visitors, unique visitors and page views? A recent study shows it doesn’t hurt to analyze the tools that track and measure your data. Stone Temple Consulting set out toRead more…

A post about women in search engine marketing and their history was written about in length by Danny Sullivan, in SEM No Longer A Boys Club? He defended the number of women speakers at his conferences and pointed to other articles that congratulated or noted recent contributions by women to the search marketing industry. Having been around in various incarnations myself, I read this stuff out of curiosity. There was Where will search be seven years from now? by JacquelineRead more…

My favorite part of working at a Search Engine Strategies Conference is writing about the sights and sounds later. My experience is different from many of the stories told because I don’t attend private parties or stay out all night drinking (the proper term for both is “professional networking”, of course.) I feel I’m there to give something back to an industry where I started out as a single mom with two small children, sacrificing my dignity during the daytimeRead more…

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