Category: Usability Publications

A new kind of awards have been introduced into the search marketing industry. They’re called the SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends, wanted to honor blog posts instead. There are 15 categories of posts and articles, with nominees in each one. It’s hard to pick one from each batch because there’s so much great writing. After discovering myself as a nominee, it sure feels good to be recognized by my peers as aRead more…

To help celebrate two years as the leading print publication for the search engine marketing industry, Search Marketing Standard is deeply discounting its subscription rate until December 10, 2007. Not only that, they’ll donate $1 to Toys for Tots, for every subscriber that uses the coupon code. For a limited time only, new subscribers can get a 67% discount off the subscription price. This means a 1 year U.S. subscription would be $4.95 (International – $6.60). The magazine comes outRead more…

The Search Engine College announces its latest project, Search Engine Wiki today. Founder and Director of Studies, Kalena Jordan, has been actively involved with the search engine optimization and marketing industry from its beginnings. She and husband, Jerry, founded the Search Engine College, providing online learning, self-study and certification courses at affordable fees. Today’s announcement culminates 10 years of intimate involvement and tracking the industry. The new vertical wiki enables visitors to get the most accurate information and resources, asRead more…

It’s been reported that Jakob Nielson spoke about SEO and Usability in his keynote speech at the User Experience 2007 conference in Barcelona. Known to have a strong interest in search engine development, he sometimes gets on the nerves of search engine marketers. According to Jakob Nielson sees parallels between ethical SEO and usability, With Web 2.0 still a buzz word and Web 3.0 or even 4.0 on the horizon, Nielson predicts a ‘back to basics approach’ as website ownersRead more…

This year hasn’t been one of my favorites. It’s been “The Year of Pondering My Navel”. Or, perhaps, the “Year of Unraveling”. If you earn your living connected to the Internet, this year went by in 1.3 minutes flat. I’m finding that what worked before may be losing out to the current fad. One area of constant change is how we interact with the Internet and each other. A few months back I had asked if traditional online forums wereRead more…

Gordon Hotchkiss wrote a blog post called, Why Do We Keep Buying from Bad Businesses, in which he describes a situation many of us may be familiar with. Do you shop at stores where the prices are too high or the environment is uncomfortable? Why? He describes his wife’s loyalty to a local family-run business, despite poor customer service and questionable product quality. Walmart is another example of what may be an unpleasant customer experience, but the prices are goodRead more…

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