Top Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A few won’t even take on...
Read MoreHow to Give Your Web Site The Special Stuff for Success
I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes. Today’s article is called It’s A Fatal Mistake To Copy Successful Web Sites, I relate a true experience. During the Q & A part of a session at a search marketing conference in which I spoke, someone asked why we don’t all just copy Amazon’s web site....
Read MoreWhere To Go For Usability Resources and Support
The following are my recommendations for usability, user experience, captology and accessibility resources and support. Companies UsabilityEffect.com, Kim Krause Berg, Full Service Usability, SEO and Web Design UserEffect.com, Dr. Peter J. Meyers Joe Dolson Accessibility, Joe Dolson UIE, Jared Spool FutureNow, Bryan and Jeffrey Eisenberg UserCentric Closed Loop Marketing, Lance Loveday Blogs Cre8pc Usability and Holistic SEO Experientia, Putting People First Functioning Form,...
Read MoreGoing for SEO Celebrity Fame? Prove You’re The Real Deal
I’ve been thinking about two popular discussions currently taking place in the search engine marketing industry about “Seo Rock Stars”. First was Lee Odden’s, The Fallacy of SEO Celebrity, which was followed up with Rand Fishkin’s take in The Desire for Fame in the SEO World. Both men flung the doors wide open. I enjoy any discussion that offers up a chance to look at where we are as people, community or industry. There are far less rock star personalities in the...
Read MoreSour Grapes and Bad Vibes Fester in the Search Marketing Industry
Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble. The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it...
Read MoreNominations Are Posted for 2007 SEMMYS
A new kind of awards have been introduced into the search marketing industry. They’re called the SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends, wanted to honor blog posts instead. There are 15 categories of posts and articles, with nominees in each one. It’s hard to pick one from each batch because there’s so much great writing. After discovering myself as a nominee, it sure feels good to be recognized by my peers as a valued contributor. I was...
Read MoreSearch Marketing Standard Celebrates Two Years With Donation
To help celebrate two years as the leading print publication for the search engine marketing industry, Search Marketing Standard is deeply discounting its subscription rate until December 10, 2007. Not only that, they’ll donate $1 to Toys for Tots, for every subscriber that uses the coupon code. For a limited time only, new subscribers can get a 67% discount off the subscription price. This means a 1 year U.S. subscription would be $4.95 (International – $6.60). The magazine comes...
Read MoreNew Online Library for Search Engine Marketing Industry
The Search Engine College announces its latest project, Search Engine Wiki today. Founder and Director of Studies, Kalena Jordan, has been actively involved with the search engine optimization and marketing industry from its beginnings. She and husband, Jerry, founded the Search Engine College, providing online learning, self-study and certification courses at affordable fees. Today’s announcement culminates 10 years of intimate involvement and tracking the industry. The new vertical...
Read MoreEthical Search Engine Marketing and Web Site Usability
It’s been reported that Jakob Nielson spoke about SEO and Usability in his keynote speech at the User Experience 2007 conference in Barcelona. Known to have a strong interest in search engine development, he sometimes gets on the nerves of search engine marketers. According to Jakob Nielson sees parallels between ethical SEO and usability, With Web 2.0 still a buzz word and Web 3.0 or even 4.0 on the horizon, Nielson predicts a ‘back to basics approach’ as website owners...
Read MoreAre We Designing For The Human Experience?
This year hasn’t been one of my favorites. It’s been “The Year of Pondering My Navel”. Or, perhaps, the “Year of Unraveling”. If you earn your living connected to the Internet, this year went by in 1.3 minutes flat. I’m finding that what worked before may be losing out to the current fad. One area of constant change is how we interact with the Internet and each other. A few months back I had asked if traditional online forums were going to fade...
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