Category: Today’s Tip

Is your business known for its compassion or getting money no matter what or how?  What do people think of when they see your brand?  Generosity? Out of touch? Affordable advertising opportunities are everywhere in plain view for local businesses to take advantage of or big corporations to show a different side of their company.  The solutions are simple.  Sponsorship.  Cheap advertising offered by charities. I would put half page ads in my high school’s football program that went outRead more…

For many years I’ve been tutoring students at the Search Engine College who wish to learn more about web site usability and user friendly design. While the Search Engine College focuses mostly on search engine marketing practices, owner Kalena Jordan wanted a course in web site usability to support and compliment the other courses.  She recognized early on the value of a user friendly, easy to use web site and marketing it to both people and search engines. The courseRead more…

The main objective of usability reviews and functional testing is to help your online business succeed and meet all of your goals. Often, a company simply doesn’t know how to be successful online because their staff isn’t experienced with all the skills necessary to be and remain competitive. Usability is an important business decision if revenue is expected to come from a web site. It is used to determine what is wanted and needed by a business. Usability input isRead more…

User friendly navigation, especially drop down menus, sometimes have usability issues. Here’s a nice article for designing drop down menus. E-commerce drop-down menus: examples and best practices Drop-down menus are a valuable navigational tool for e-commerce and other sites. There are potential usability issues, but a well designed drop-down will help customers to navigate more quickly and effectively. In this post, I’ll look at some of the pros and cons of drop-downs, mega drop-downs, as well as some examples andRead more…