Category: Social Networking & Marketing

Jakob Nielsen has co-authored a new book with usability consultant, Hoa Loranger, called Prioritizing Web Usability. It is available for shipping now from Amazon. The Table of Contents is extensive. What caught my eye, however, is Chapter Five, which is called “Search”. They present both the search engine results side, as well as the search engine optimization side. Included are sections called “Black-Hat SEO Tricks”, “Keyword Overuse Backfires”, “How Search Engines Determine a Site’s Reputation” and “Architectural SEO”. It’s interestingRead more…

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