Category: Social Networking & Marketing

I’ve been studying physics. For me to understand any of the science and newer theories, such as “string theory”, I try to picture it in my head. Have you tried to imagine what a blown apart atom looks like or the so-called “11 dimensions” that string theory strives to prove? Why do I even care? Have you noticed how one dimensional social networking is? Or how the sense of Time feels awkward when you crank up Twitter and see commentsRead more…

Parents will recognize the statement, “Please use your words”. It’s used when children scream, cry, punch, jump on furniture, bite, pull hair and clothes, throw their toys and essentially use some form of body movement to express how they feel. Since people can’t throw pots at each other online, we try to use words to communicate our feelings and ideas. However, it’s not enough to write sentences and be grammatically correct. We still can be misunderstood even though we usedRead more…

I caught this statement in a discussion elsewhere. It went something like, “I don’t think people over 40 get social media, whereas kids love it.” Having seen this sentiment mentioned before, I thought I’d express my feelings on the matter. I’m 50 years old. I get the whole social media gig. It’s like Woodstock on the ‘Net, where people gather together for several minutes, days, weeks, months and years to hang out, talk, share, listen to music, run around nakedRead more…

At the Chicago Search Engine Strategies conference held earlier this month, two themes were repeated in various ways by different panels of speakers that I felt were strong messages to keep in mind. The first item is understanding that search engines sincerely want your content. This is not an excuse to manipulate them. Rather, the message was simple. Clearly state on every page the topic or theme, and the search engines can take it from there. Even if your pageRead more…

Larry Constantine, of Constantine and Lockwood’s ForUse.com, has two new publications available for those interested in user centered design. In addition to the two links below, the site offers other popular essays, such as Beyond User-Centered Design and User Experience: Designing for User Performance Users, Roles, and Personas Abstract: User role models are compared in detail with the popular user modeling technique of personas. User roles offer a more compact, more focused means of capturing and exploring those aspects ofRead more…

Though its purpose is to target web design guidelines for government websites, this publication has long been a resource for everyone. Download free: Research-Based Web Design & Usability Guidelines to view and print Guidelines Book by section or buy the print version at the US Gov Bookstore for $25 US This resource now contains 209 guidelines for effective Web design and usability and covers a wide range of Web site design issues, including home page design, page and site navigationRead more…

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