Category: Slider

Holiday Conversions Tip

Still looking for last minute ideas to increase your ecommerce sales?  Fresh ideas? Are you sure you covered every possible persuasive design angle for your holiday promotions? This past Tuesday Shawna Seigel interviewed me during her regular show, eCom Experts.  In addition to the suggestions and examples from the broadcast, I offered a free Holiday Conversions Tips free document download. Listen to the Podcast You can listen to the entire show: E commerce Site Conversions and Providing a Holiday ConversionRead more…

Vermont Digital Marketing Conference

I’ve uploaded two Power Point presentations from my last two speaking events.  Both tackled web site usability, persuasive design, landing pages and increasing conversions. PubCon Las Vegas Usability and Persuasive Design for Increasing Conversions Vermont Digital Marketing Conference Audience is King – Landing Page & Usability Design for Increased Conversions

Book Cover

I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it. The Secret to Natural Website Conversions, by Kim Krause Berg Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection withRead more…

laughingman

There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge.  Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake.  Usability and SEO have been on two sides of web site projects since forever.  They are separated into different departments, different buildings, different conferences, different booksRead more…