Category: SEO/M Industry General

I love bookstores. I love their rows and wall displays of knowledge and adventures waiting for me to find them. Sometimes I have to hunt for books because the bookstore forces me to work at it. There’s a silly little bookstore in a quaint town nearby that is so full of books that the owner no longer bothers to put them away or organize them with precision. You stroll into a room crammed with stacks of books on the floorRead more…

It’s that time of year again. You’ve recovered from last year’s holiday selling season, and are optimistic for an even better one this time. However, you’ve noticed competition is smarter, traffic is slowing, customers are spending less and promotional efforts aren’t paying off. The following is the first of four articles I’m writing for a series called: “Holiday Season Ecommerce Usability: Easy Steps You Can Take Now to Kickoff a Successful Selling Season” Their purpose is to offer ways toRead more…

Customer experience and customer satisfaction are said to be critical to ecommerce and brick and mortar shopping success, and of course its often the most neglected area of concern. I like to shop online, especially at Christmas. It’s a little tradition I have because I love watching the UPS guy bringing boxes to the house. The tease of it drives the kids crazy. (An entertainment for parents that is well worth the shipping costs!) In the Spring, I start re-supplyingRead more…

I remember one of my favorite web designers explaining to me why her business phone number was splattered visibly all over her web site. I thought it looked a little silly. She said she took no chances that her visitors would: A. Not find it B. Have some stupid excuse for not using it. She was VERY customer service oriented and it showed. Phone numbers are tricky things. If you work from home, and your product or service is InternationalRead more…

I was at THE MALL, (Definition: Where teenagers are most willing to exercise, pretend to be shopping and hang at Starbucks), the other day. Calmly and acting really cool so as not to be uncool with my even cooler daughter, Arielle, I handed over my credit card to the funky cool bracelets-jingling girl behind the counter. Awaiting the transaction to finish, Arielle saw a form where she could fill out her information and the store would send her discounts, coolRead more…

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