Category: SEO/M Industry General

True story. I was asked to quote on an SEO job for a web site completely built in Flash with AJAX and JavaScript for an extra added thrill. They had $500 to spend. Most of you would decline and so did I, but not before we got into a bit of a discussion when the agency insisted I was wrong about engines and Flash. For their company name, their site comes up in the number one spot. This, they sayRead more…

I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and officeRead more…

This weekend a special event takes place in Philadelphia for those who want to learn more about search engine marketing, web site usability and social media. It’s called Search Camp and Social Media Camp. For a small attendance fee of $21 (no catch. That’s all it is!), you get a weekend at Temple University with a small group of like-minded folks and experienced speakers. There are 5 time slots, beginning at 10am, with 4 choices of sessions to pick fromRead more…

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…

Recently I received an email by a company pitching their new product. I get these nearly every day. Sometimes they arrive specifically to me and address me by name. The one that came the other day was quite different. The email came addressed to 51 people in the SEO industry, each one of them assigned a number. The email began, “Dear SEO Consultants”. I recognized most of the names on the list by their email addresses. The content regarded anRead more…

For the fourth year in a row, I am on the judging panel for the famous 4th Annual Search Engine Marketing Scholarship Contest, sponsored by Andy Beal’s Marketing Pilgrim. The grand prize is worth over $10,000! It includes free conference passes, books, software and services, including usability services provided by myself. This highly esteemed contest serves to offer the opportunity for those in the search marketing industry to gain valued recognition by showcasing their skills, as per the contest rulesRead more…

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