Category: Search Engine Optimization

I recently read a story on relationships that came to mind today as a possible way to understand why search engines are desperately spending Millions and Billions in Acquisitions. The story was about a man who met a woman on a plane and they got to talking about relationships. He asked if she was in a relationship and she said no, that she hadn’t found the “right man” yet. He asked what she was looking for and she replied sheRead more…

The May issue of the print publication, Website Magazine, features an article on the personalization of search written by Bill Slawski of SEObytheSea. Titled, What Personalization Means to Search, Bill inspects what he feels may be the third stage of search technology – personalization. Personalization, at its most basic level, is when search engines deliver search results to visitors based on what the engines have learned about your preferences and interests. Bill’s well-known keen insight into search technology and patentsRead more…

If you own or work with local websites, your marketing and site optimization efforts are similar to global methods and wildly different too. Despite the outpouring of local search engines and seminars on how to market locally, success can be frustrating because with some local websites, it seems as though nobody is behind the wheel. Bill Slawski brought up local searching the other day in his blog, in a post called Building an Online Community in Your Community. He writesRead more…

One reason why many companies and indviduals avoid Google AdSense, or other pay per click forms of advertising, is the strong and valid fear of click fraud. Why pay for clicks that are automated and not by a human? Why pay for clicks not activated by someone actually interested in the ad? Andy Beal, of Marketing Pilgrim had the good fortune to speak with Google’s business product manager for trust and safety, Shuman Ghosemajumder, and has an exclusive story onRead more…

I often hear questions like “Where are the women in search?” After an evening of listening to my husband and Ms. Dewey, (aka actress/singer, Janina Gavankar), flirting, I decided to have a little chat with the search engine broad, er, MsDewey. Upon loading the search engine, rather than seeing her yelling a Ricardo, I found her sharpening a knife. I asked her, “Do you hate me now?” (Because I reported in my comments yesterday that she was stripping and actingRead more…

Everytime I hear the topic of Net Neutrality come up in conversation, everyone is confused about what it is and why it matters. My friends at Digital-Telepathy Internet Marketing Strategy have posted in their new blog on the topic, in an entry called Permanent Link: Net Neutrality – The Fight Continues They write, Plenty of people and organizations are taking sides with an uneven balance of consumers and internet based companies that are pro Net Neutrality and a top heavyRead more…

1 3 4 5 6