Another Side of Google
The highlight of my experience at this year’s Search Engine Strategies Conference in San Jose was a personally guided tour of the Googleplex. This, and the Google Dance, helped me break past earlier assumptions to see what all the fuss is about. Avinash Kaushik led myself, Li Evans and Bill Slawski on a tour Wednesday afternoon. While there, we were permitted to eat lunch with Google employees and ask Avinash lots of questions. He’s an extraordinary host and open minded, with a...
Read MoreWhy Do Search Engines Want Your Name?
Part of me would like to get hysterical over the news that a new search engine wants to index the names of every single person on the planet. The idea that anyone can locate and learn about me at the push of a button freaks me out. Wait a minute. If you’re reading this, you just did. What is the reasoning for making every person on the planet with a name available for search on the Internet? Who cares? With 7 million dollars in startup cash, it would appear there are a lot of people...
Read MoreClickz ReLaunches, Mike Grehan Reloads on Universal Search
This morning, Rebecca Lieb announced the newly redesigned Clickz site. This rollout honors ten years of loyal service to the web design community. The look is clean and organized better. Avoid mousing around the header, however, unless you want to view a show or be pounced on with unannounced PDF files. I found the new site while following a feed that led to a scraped version of Mike Grehan‘s latest Clickz article. Since the splog didn’t bother to link back and simply lifted the...
Read MoreSearch Engines Are Afraid of Commitment
I recently read a story on relationships that came to mind today as a possible way to understand why search engines are desperately spending Millions and Billions in Acquisitions. The story was about a man who met a woman on a plane and they got to talking about relationships. He asked if she was in a relationship and she said no, that she hadn’t found the “right man” yet. He asked what she was looking for and she replied she wanted someone “smart, good looking, funny...
Read MoreWhen Search Engines Become Your Own Personal Butler
The May issue of the print publication, Website Magazine, features an article on the personalization of search written by Bill Slawski of SEObytheSea. Titled, What Personalization Means to Search, Bill inspects what he feels may be the third stage of search technology – personalization. Personalization, at its most basic level, is when search engines deliver search results to visitors based on what the engines have learned about your preferences and interests. Bill’s well-known keen...
Read MoreLocal Search Marketing Means Acting Like A Local
If you own or work with local websites, your marketing and site optimization efforts are similar to global methods and wildly different too. Despite the outpouring of local search engines and seminars on how to market locally, success can be frustrating because with some local websites, it seems as though nobody is behind the wheel. Bill Slawski brought up local searching the other day in his blog, in a post called Building an Online Community in Your Community. He writes, I was surprised over...
Read MoreThe Big Bad Click Fraud Wolf is not in Google’s Bed
One reason why many companies and indviduals avoid Google AdSense, or other pay per click forms of advertising, is the strong and valid fear of click fraud. Why pay for clicks that are automated and not by a human? Why pay for clicks not activated by someone actually interested in the ad? Andy Beal, of Marketing Pilgrim had the good fortune to speak with Google’s business product manager for trust and safety, Shuman Ghosemajumder, and has an exclusive story on click fraud concerns at...
Read MoreMsDewey Speaks Her Mind and Dances For My Husband
I often hear questions like “Where are the women in search?” After an evening of listening to my husband and Ms. Dewey, (aka actress/singer, Janina Gavankar), flirting, I decided to have a little chat with the search engine broad, er, MsDewey. Upon loading the search engine, rather than seeing her yelling a Ricardo, I found her sharpening a knife. I asked her, “Do you hate me now?” (Because I reported in my comments yesterday that she was stripping and acting...
Read MoreNet Neutality Fight Is Nowhere Near Over Yet
Everytime I hear the topic of Net Neutrality come up in conversation, everyone is confused about what it is and why it matters. My friends at Digital-Telepathy Internet Marketing Strategy have posted in their new blog on the topic, in an entry called Permanent Link: Net Neutrality – The Fight Continues They write, Plenty of people and organizations are taking sides with an uneven balance of consumers and internet based companies that are pro Net Neutrality and a top heavy group of...
Read MoreGoogle Changes Its Mind. Page Rank is Back.
Links come and go, but a real good link is one that fits 304 criteria and gets the almighty nod of approval from Google. “Basically, Google realised that it had been naive in considering links to always be citations. Some links are citations. Some links are advertising. Some links are accusations. Some links are outdated signposts to things that have long since changed or even vanished.” — Ammon Johns in Google Mischief “It doesn’t say that a link is a vote....
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