Category: Search Engine Optimization

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

When I started the Cre8pc blog, in 2002, blogging was nowhere as popular as it is today. Back then, blogging was still related to diaries and journals and often of a personal nature. Mine has evolved as trends change. Today, it’s the leading communication device that allows me to stay in touch with readers and friends. I used to post here every day and then a few days a week and now, if I’m lucky, a few times a monthRead more…

I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have aRead more…

In the space of a few days, two separate articles were published on the same topic, but from different perspectives. The writers discuss Usability/User Experience, Project Management and Search Engine Marketing practices, where they collide or fit like a glove. Each article is eye opening for those of you who work in enterprise development. You know the politics and difficulties in something as basic as communication between departments and the different skills and practices brought to the table. In orderRead more…

I have some free time between now and March 19 to squeeze in up to 5 Small Business Edge Web Site Usability Reviews, at $300 each. First come, first serve! Other add-ons available, such as SEO and Accessibility, at discounted prices. These will take a little longer but you can order and pay now and get locked into the Time Line. Learn more about the Small Business Edge here. Perfect for an emergency fix! Also available for enterprise businesses, RequirementsRead more…

My submission for this month’s “Just Behave” column in Search Engine Land is out. It’s called Finding The Right Balance Between Search Marketing & User Experience. Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” evenRead more…

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