Cre8pc Web Site Reviews on Sale
In this, the season of giving, and because web site reviews are so popular, I’m offering the chance to get your site review for just $82.50, on a first come, first serve basis. What Do You Get? A full written report emailed to you in PDF format. Screenshots with notes, suggestions, etc. Fast turnaround. Input on usability, understandability, conversions, calls to action, persuasive design Feedback on information architecture and navigation Organic on page search engine optimization...
Read MoreBlended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we do and you’ll get...
Read MoreDo You Know The Way to Good IA
Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes patience. It brings the group together while they put it all together. What if you have the chance to build your own house? You’ll hire an architect who listens to your goals, likes, dislikes and dreams. From that a plan is established. From the first shovel of dirt to the...
Read MoreThe You-Don’t-Matter Website (A Look At Ego/Vanity Sites)
Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design. I won’t divulge who they were. I never do that with client work because for starters, they had the brains to find me and get help. But what I found illustrated what I often find on corporate, famous brand web sites. There seems to be this arrogance that says,...
Read MoreMy Response to an UnSolicited Letter from Yet Another SEO Rip-Off
In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair the damage from. While I received death threats and angry emails for exposing those people, (I never mentioned any names, just practices), I have no problem calling out those who give search engine optimization and marketing a bad reputation by continuing the practices of con artistry,...
Read MoreThe Secret Wisdom of Search Engine Algorithm Chasers
I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or...
Read MoreCre8pc Blog: Tank Not Empty Yet (Just Busy)
When I started the Cre8pc blog, in 2002, blogging was nowhere as popular as it is today. Back then, blogging was still related to diaries and journals and often of a personal nature. Mine has evolved as trends change. Today, it’s the leading communication device that allows me to stay in touch with readers and friends. I used to post here every day and then a few days a week and now, if I’m lucky, a few times a month. In some ways, I’ve just run out of things to write...
Read MoreUsability and SEO are Worth Paying Well For
I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have a friend who spent literally weeks and her vacation trying to come up with a proposal for a...
Read MoreUsability and SEO – Let’s Make an Exceptional Web Site, Shall We?
In the space of a few days, two separate articles were published on the same topic, but from different perspectives. The writers discuss Usability/User Experience, Project Management and Search Engine Marketing practices, where they collide or fit like a glove. Each article is eye opening for those of you who work in enterprise development. You know the politics and difficulties in something as basic as communication between departments and the different skills and practices brought to the...
Read MoreEmergency Usability Help!
I have some free time between now and March 19 to squeeze in up to 5 Small Business Edge Web Site Usability Reviews, at $300 each. First come, first serve! Other add-ons available, such as SEO and Accessibility, at discounted prices. These will take a little longer but you can order and pay now and get locked into the Time Line. Learn more about the Small Business Edge here. Perfect for an emergency fix! Also available for enterprise businesses, Requirements Gathering and Documentation,...
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