From the category archives:

Search Engine Optimization

Do You Know The Way to Good IA

August 3, 2010 Information Architecture/IA

Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes patience. It brings the group together while they put it all together.
What [...]

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The You-Don’t-Matter Website (A Look At Ego/Vanity Sites)

June 21, 2010 Accessibility

Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design.
I won’t divulge who they were. I never do that with client work because for starters, they had [...]

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My Response to an UnSolicited Letter from Yet Another SEO Rip-Off

March 11, 2010 SEO/M Industry General

In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair the damage from.
While I received death threats and angry emails for exposing those people, (I [...]

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The Secret Wisdom of Search Engine Algorithm Chasers

January 29, 2010 Kim Krause Berg

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.
You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.
The incentive behind algorithm chasers is to drive traffic to revenue generating web pages [...]

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Cre8pc Blog: Tank Not Empty Yet (Just Busy)

November 10, 2009 Blogging

When I started the Cre8pc blog, in 2002, blogging was nowhere as popular as it is today. Back then, blogging was still related to diaries and journals and often of a personal nature. Mine has evolved as trends change.
Today, it’s the leading communication device that allows me to stay in touch with readers and [...]

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Usability and SEO are Worth Paying Well For

June 2, 2009 Search Engine Optimization

I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet [...]

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