How to Give Your Web Site The Special Stuff for Success
I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes. Today’s article is called It’s A Fatal Mistake To Copy Successful Web Sites, I relate a true experience. During the Q & A part of a session at a search marketing conference in which I spoke, someone asked why we don’t all just copy Amazon’s web site....
Read More2009 Writings on SEO and UX by Kim Krause Berg
A look at the past year… I have likely forgotten something and if so, please let me know. Web Site Requirements Include Search Engine Marketing, page 43 of SES Magazine, Chicago Edition or on Clickz, Web Site Requirements: What to Include WebSite Magazine Moms in Business and Everyday Usability Everyday Usability – 14 Point Checklist for Success Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors,...
Read MoreGrow Your Skills with Website Optimization by Andrew King
Whenever I look at job descriptions for web site design positions, it amazes me the long list of expectations companies have these days. Most of them want someone who is skilled in programming, search engine marketing, graphics design, usability, and writing. Then, they ask for specific skills using particular software products, knowledge of standards and global laws, search engine optimization, and testing methodology. I’m not a believer in surface level skills. I’d rather hire...
Read MoreMobile Marketing Focus in Search Marketing Standard Fall Issue
Here’s your challenge. Where can you find topics in one place that will go with you in the car, bathroom or office and doesn’t need electronics to access? Alternatives to Google AdWords – There are? Ranked Hard SEO comic Performance pricing Mobile marketing Google Ad Planner An Interview with Andy Beal Micro-blogging (Tweet Tweet) What a Link can tell a Search Engine (peekaboo?) Tigers – aka Internet use in Asia-Pacific Speed dating – aka Usability and SEO Where...
Read MoreSpring 2008 Search Marketing Standard Inspires and Educates
As a contributing columnist for Search Marketing Standard, who covers usability topics for the search engine marketing industry, it’s always exciting to get my copies in the mail. A perk of being a contributor is that I get complimentary magazines to give away. My husband hands them out in the IT department for the company where he works, showing off his wife of course. The Spring issue has arrived and seeing the words “Spring 2008″ on a day where we’re expecting snow...
Read MoreWinter Issue of Search Marketing Standard Features Well-Known SEM’s
A few days ago my Winter issue of the Search Marketing Standard arrived in the mail. So did my usability magazine, a web design magazine and Newsweek. My mailbox so totally gives me away. This issue is juicy. The articles aren’t basic search engine marketing or basic search engine material. The writers were a personal thrill, not experienced in any other publication I receive. I flipped through it and drove my husband, Eric, crazy, with remarks like, “Oh! There’s...
Read MoreThe Glossy New Search Marketing Standard
After reading on the Internet, for ten years, everything I ever wanted to know about search engines and how to market to them, I was surprised to discover how much cooler it is to get the new Search Marketing Standard magazine in the mail. It’s glossy. Colorful. With readable fonts that don’t need to be resized. The full-page ads are classy and bold. Articles start off on the left page and continue in sequence with little interruption. Featured sections are well labeled. It looks...
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