Category: SEO/M Industry General

For 17 years I’ve been active in online communities and tried my best to follow one basic rule – “Is it true, necessary and kind?” – with each comment.  It doesn’t always work. When search engines began to listen to social signals coming from Facebook, Yelp, G+, Amazon and countless other web sites where the public can leave comments, the opportunities for learning the truth about products and services was easy to find. Generally customer feedback is helpful and politeRead more…

I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990′s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, “Anyone who says they can get you into Yahoo!’s directory for free is flat out lying.” The original premise of the firstRead more…

Today is the last day for pre-agenda discount pricing for those heading for the New York Search Engine Strategies conference in March. The New York conference is very popular, with education, training and networking opportunities in abundance. This is not one to miss! Register today for your pre-agenda pricing, plus another 20% discount. They have also announced speaker deadlines, which are around the corner. Go to SES New York 2012 Deadlines Proposing a session: Jan 31 Speaking submission: Feb 17

I’m in San Francisco this week for Connected Marketing Week and Search Engine Strategies, San Francisco, 2011, blogging for Libeck Integrated Marketing, where I am a Usability/SEO/Project Manager. The next few days I’ll be bringing you some coverage of a few sessions (there are over 200!), and my favorite photos. So to start with: Packed Crowds at Week of Digital Marketing Training: SES San Franciso 2011 There are some interesting new things to note Social Marketing on a Budget BringsRead more…

Due to the continued increase in work requests coming my way, I wanted to take the opportunity to clear up some confusion and share who I pass my overload to. Firstly, I am and always have been a solo artist. This means I get booked up in advance. The work comes from me only. Yes, I get requests from people who wish to join me and grow a real company, but I’ve never able to fit that in. Why? IRead more…

A couple weeks ago I lashed out at people, places and things pretty much everywhere I went. I was so angry and later, depressed, without understanding why. Giving Tree Most everyday I get to look at trees out my windows because I live among them and working from home gives me this gift. I consider every tree to be a Giving Tree. When I want to be strong and centered, I visualize being Grandmother Willow, only younger and without grayRead more…

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