Category Archives: Search Engine Marketing

Usability and Search Marketing: If Your Home Page Could Only Talk

I wrote this many years ago and it still cracks me up. You can see how some of the user complaints are practices that, for the most part, are no longer used. I’m sure you’ve come across web sites that … Continue reading

Posted in Just Plain Silly, Search Engine Marketing, Usability, User Centered Design | Leave a comment

Slideshow: Web Design Techniques To Enhance Online Marketing

For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from … Continue reading

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Balancing Search Marketing & User Experience: Why Bother?

Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could … Continue reading

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