How Much Information is TMI for your Brand or Professional Reputation?
I was approached by a friend with an idea. It went along the lines of “What if we get a group together to promote this cause ….” and from that point on my imagination soared with what-ifs and can-we’s. And I wondered about the can of worms we might be opening. Those of you in Facebook know from experience that when someone who is your “friend” joins a cause, everyone gets a notice about it. After awhile, we begin to get a sense of what our friends are...
Read MoreWhere Do Forums Fit on a Social Network Driven Internet?
Apparently I stirred one of the Moderators for Cre8asiteforums with my remarks the other day in Are We Designing For The Human Experience? I stated that I felt it was “wishful thinking” to believe that forums would last much longer. Considering I own one, I can see this raising an eyebrow. My friend Adrian Lee, Cre8asiteforums Site Administrator and one of my longest known friends on the Internet, chewed on this and then came to the forums to pick our brains, in a discussion...
Read MoreWhy I Volunteer to “Live Blog” Search Marketing Conferences
As a volunteer reporter for Barry Schwartz’s Search Engine Roundtable blog, I’m often asked, “Why do you do it?” My consulting work is focused on usability and Internet application testing. Why am I out chasing sessions at search engine marketing conferences? To begin with, my work began in web design and consulting/online teaching search engine optimization in the 1990′s. Therefore, I know many “long-timers” in the SEO/M industry. It remains an...
Read MoreForget San Jose and O’Hare…Can She Get to NYC Without the Drama???
Li Evans tagged me the other day about reasons to go to the IM NY Leukemia and Lymphoma Society fund raiser in New York city this coming Monday. Because I’m one of those barefoot, happier in the country folks whose idea of real transportation is a horse, the only reason I’m truly able to get to this gig is because of Li, whose duty tomorrow will be dragging me on a train to NY. This is my last conference for the SEO industry this year, in which I volunteer my time to cover sessions...
Read MoreFrom Woodstock to Social Media
I was eleven years old and living on a horse farm when Woodstock was held the summer of 1969. My friends and I were surprisingly aware of world news and events because of the music from that time. We knew people had strong opinions because we could sing them. There was this odd game we played back then, at the stable I worked for and trained at. Hot and sweaty, we’d run to the swimming pool, strip off our clothes (this was the 1960’s, remember), and sing the refrain from a song by...
Read MoreWhat Does It Mean When A Facebook App is Sold?
I should begin by clearly stating I’m no legal expert, application developer or feeling overly paranoid (oh shut up!). However, my travels today led me to discover something I wasn’t aware of before. Facebook applications can be sold by their creators. This means, for example, an application for Facebook, with thousands upon thousands of Facebook members happily using it and passing it on to their friends, can change ownership at any time. Maintenance can change. It can be moved...
Read MoreThree Social Networking Sites You May Not Know About
There’s a place for everyone on the Internet. Meeting other people just like you has never been easier and so ridiculously difficult at the same time. There are so many social networking websites that I feel like I’m standing in a corn field. Three More These sites are all attractive and ready for you to check them out. 1. Quechup – You can search for people, start your own blog, submit videos of interest, chat, play games and more. I couldn’t determine the target user...
Read MoreAdapting to the Influence of a Social Media Internet
If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you’re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right. A new book called, The New Influencers – A Marketer’s Guide to the New Social Media by Paul Gillin, was my reading companion during a recent travel experience to a search engine marketing conference. The first story Gillin tells illustrates...
Read MoreWhen I Needed Help, Facebook Was There
Nobody could be more surprised than me to discover that a social website would be where I found comfort when I was really, really scared. Pick your pie. Here’s my face. Have at it. Last week there was a family emergency that stopped me in my tracks. I wasn’t blogging here or working or participating in Cre8asiteforums because I was visiting my husband in the hospital. Shortly before the earth stopped rotating, Lisa Barone wrote a response to something I wrote here, called Building...
Read MoreBlogs and Social Media: The Freedom of Voice
For those of you interested in some of the topics on blogs and journalism or the influence and study of social media behavior, here is lead I got to a blog post that digs into some of it. Weinberger NCF keynote: users take back power are Paul Gillin’s notes on a talk that sounds like it was fascinating and filled with food for thought. The Web is a permission-free zone. Marketing, business and media are all about fake, phony voices. Conversations are open and honest. Blogs aren’t...
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