Slideshow: Web Design Techniques To Enhance Online Marketing
For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that...
Read MoreBalancing Search Marketing & User Experience: Why Bother?
Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even though it wasn’t ready to effectively respond to customers. Could this be a problem and if yes, who says so? Selling Customer Experience Most online...
Read MoreBlended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we do and you’ll get...
Read MoreAds Rile Google? Bah. What about we Humans?
This caught my attention. Google May Penalize Your Site for Having Too Many Ads published in SearchEngineWatch states Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google’s web spam team, said yesterday at PubCon during his keynote session. The key point Google appears to want to make is that anything that prevents people from reading content concerns them. The article goes on to say, Google has...
Read MoreTreat Yourself to the Affordable Online Media Boot Camp
Nothing beats affordable training with reputable teachers and that’s just what’s coming up on November 3, 2011 at the Online Media Boot Camp. Held in the historical Valley Forge area outside Philadelphia, in King of Prussia, PA, you’ll be treated to a day of sessions offered by three lively ladies who love to teach. Liana Evans, Kim Krause Berg and Sarah Doheny are ready to help you learn new skills or update your present knowledge on: Search engine optimization Conversions...
Read MoreWebcast: How User Centered Web Design Techniques Enhance Online Marketing
The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded...
Read MoreTop Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A few won’t even take on...
Read MoreSearch Engines Are Like Home Delivery Trucks
While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’ll give up our privacy...
Read MoreSEO Referrals and Setting the Record Straight
Due to the continued increase in work requests coming my way, I wanted to take the opportunity to clear up some confusion and share who I pass my overload to. Firstly, I am and always have been a solo artist. This means I get booked up in advance. The work comes from me only. Yes, I get requests from people who wish to join me and grow a real company, but I’ve never able to fit that in. Why? I started out as a single mom in the mid-90′s. Every drop of income was needed for...
Read MoreSearch Engines Need Search Engine Marketing and Usability
I just read another “SEO is on its death-bed – long live usability” article. This one claims that the SEO caterpillar is about to evolve into a beautiful user experience design butterfly and live in the magical land of happy search engines forever after. One popular reason for impending doom for practitioners of the “dark art” of search engine optimization is that they are bullies, cheats, con artists, greedy fools and money hungry link grabbing liars. And...
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