Category: Search Engine Marketing

It’s time for me to back away from the Internet again.  The things that some SEO’s say and do are as obnoxious as the situation was during the birth of the public Internet. Gurus If you are to believe the claims, there are at least 2 billion SEO self-proclaimed “guru” SEO’s on the planet.  This means that 2 billion SEO’s know everything there is to know about search engine marketing, past – present – future.  They’ll make you rich, powerfulRead more…

laughingman

There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge.  Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake.  Usability and SEO have been on two sides of web site projects since forever.  They are separated into different departments, different buildings, different conferences, different booksRead more…

I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990′s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, “Anyone who says they can get you into Yahoo!’s directory for free is flat out lying.” The original premise of the firstRead more…

I wrote this many years ago and it still cracks me up. You can see how some of the user complaints are practices that, for the most part, are no longer used. I’m sure you’ve come across web sites that match the criteria I joke about below. If Your Home Page Could Only Talk Dear web site visitor. I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve goneRead more…

For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketingRead more…

Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even though it wasn’t ready to effectively respond to customers. Could this be a problem and if yes, who says so? Selling Customer Experience Most online marketersRead more…

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