Category: Search Engines

Google has created a circus of sad-faced SEO clowns jumping through hoops trying to get rid of “bad” links to their web sites. This is why I never ever chose to be a slave to search engines and chose the human side of the web experience over the algorithm changing lead-line approach where every site owner is pulled along under the threat of low rank, poor PR scores and penalization. The first disavow link removal request I got was aRead more…

Gather ye horses, trusty steeds, flask of whiskey and your Google bot dogs, for we have word of another fox in the rank-house and Matt Cutts has sounded the trumpets! Bad Merchant? Google May Drop Your Rankings Later This Year reports that  Matt Cutts signaled yet another blow to spammers and bad online businesses. Cutts said: We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can doRead more…

When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do every night, Larry—try to take over the world.” For the cartoon, no matter what scheme Brain devised, the world wasRead more…

Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of  various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to askRead more…

Every once in awhile I long for the days when my sassy female search idol, Ms. Dewey, would tap on my monitor asking where where I was. Today was one of those days. If you remember, Ms. Dewey as a viral marketing campaign started by Microsoft 3 years ago this month. The site was an experimental interface for Live Search. It didn’t take searchers long to discover you could prompt her to say and do naughty, silly things with certainRead more…

If you’re seeking signs of hope or signals for where to put your time, money and energy for your online business, I have some direction to pass along. The convergence of Internet Marketing and User Experience design is where the action is. Peter DaVanzo has conducted an interview with Mike Grehan that contains nuggets of gems and insights by someone who has devoted the past decade to looking under search engine hoods. Mike Grehan Interview offers Mike’s perspective on what’sRead more…

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