Pinky and the Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do every night, Larry—try to take over the world.” For the cartoon, no matter what scheme Brain devised, the world was not his to take. Perhaps it...
Read MoreGiving Searchers Control of Search Engine Indexing
Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to ask a search engine marketer what their...
Read MoreMs. Dewey Search Lives On
Every once in awhile I long for the days when my sassy female search idol, Ms. Dewey, would tap on my monitor asking where where I was. Today was one of those days. If you remember, Ms. Dewey as a viral marketing campaign started by Microsoft 3 years ago this month. The site was an experimental interface for Live Search. It didn’t take searchers long to discover you could prompt her to say and do naughty, silly things with certain keyword searches. Looking to see if there are any...
Read MoreThe UX and SEO Connection For Our Changing Times
If you’re seeking signs of hope or signals for where to put your time, money and energy for your online business, I have some direction to pass along. The convergence of Internet Marketing and User Experience design is where the action is. Peter DaVanzo has conducted an interview with Mike Grehan that contains nuggets of gems and insights by someone who has devoted the past decade to looking under search engine hoods. Mike Grehan Interview offers Mike’s perspective on what’s...
Read MoreBye Bye Ms.Dewey Search Engine
I have rather shocking news to report. The loverly search engine sexy ex-porn star, MsDewey, has gone on to Search Engine Heaven (or is on vacation with some half-naked SEO’s feeding her grapes?) I shall miss you. MsDewey Speaks Her Mind and Dances For My Husband Ms. Dewey Meets the Geico Cavemen Ms Dewey Charges Into SES Keynote Discussion In her traditionally wacky, I’ll-dance-naked-on-the- bar-for-you kind of way, she teases Steve by saying, “You look really leadery.” He...
Read MoreThe Future of SEO is Digital Assets and Conversions Tracking – SES NYC
I’m in NYC for Search Engine Strategies today and tomorrow, to cover sessions for Search Marketing Gurus. The first session I attended was covered by myself and another SMG blogger, so I’m posting my notes here instead. The topic today was part of the “Search and the Future” Track and was called “SEO: Where to Next”. It was moderated by Mike Grehan of Acronym Media. Panelists were: Marcus Tandler, Creativity in Action Bill Hunt, Global Strategies...
Read MoreGoogle Causes Sweat and Tears Over URL Format
Web site developers and search engine marketing practitioners typically follow every known rule, guideline, myth and rumor known to mankind when it comes to Google. This latest Google Central Blog article illustrates the point. In a recently released post called Dynamic URLS vs Static URLs, the writers’ attempts to shatter myths about how Google handles dynamic URLS only served to freak out every one. For example: It’s much safer to serve us the original dynamic URL and let us...
Read MoreWill Google Street View Photographers Take Photos of My Butt?
Google has an automobile with people in it driving around taking pictures of everything on the planet so that those who never leave the house can see the world. It’s actually helpful and an environmentally smart way to travel. I have a habit of weeding and working in my gardens in my bathing suit. My ex-husband used to scold me when we lived in a townhouse complex whenever I was out front with my flowers bent over for all the neighbors to gawk at. I could have cared less. The issue was...
Read MoreThat Was, Indeed, Kim Krause Berg Up There
The other night, I got up on stage at the Spotlight Live during the 2008 SearchBash in New York City party while at SES NY. It was out of character for me, I suppose, to some of my friends and associates. For those who really, really know me, it was exactly and perfectly, Kim. I had attended the SearchBash while at SES San Jose last August with my friend of 10 years, and forums co-Admin, Bill Slawski. We had V.I.P. status because it was Cre8asiteforums’ 5th birthday and we were...
Read MoreNominations Are Posted for 2007 SEMMYS
A new kind of awards have been introduced into the search marketing industry. They’re called the SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends, wanted to honor blog posts instead. There are 15 categories of posts and articles, with nominees in each one. It’s hard to pick one from each batch because there’s so much great writing. After discovering myself as a nominee, it sure feels good to be recognized by my peers as a valued contributor. I was...
Read More
