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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Search Engine Optimization
Ignore Usability and Search Marketing at Your Own Risk
My submission for this month’s “Just Behave” column in Search Engine Land is out. It’s called Finding The Right Balance Between Search Marketing & User Experience. Yesterday a colleague asked me to find information on software application response times. I … Continue reading
Posted in Search Engine Optimization, Usability
3 Comments
Friction between Networking SEOs
Shortly before going in for knee surgery last Monday, I debuted on WebmasterRadioFM. If you hadn’t given it a listen, you can try it here at Usability SEO Queen Kim Krause Berg, of the Cre8asiteforums, discusses friction between networking SEOs … Continue reading
Posted in Search Engine Optimization
9 Comments
Fortify Your SEO in One Hour
One quick peek at any place where search engine optimization is discussed illustrates the mountains of information passed along by generations of SEO’s. I used to spend hours into the night while the kids slept figuring out how to push … Continue reading

