Category: Search Engine Optimization

While presenting a class on web site usability in New York for Internet Marketing Ninjas Marketing Training, my husband was in the audience as cheerleader and teacher. I wasn’t connected at first and I could feel it. I wasn’t inspired. I had a feeling I wouldn’t be because the first part was the boring stuff I had to discuss, like business requirements. I said “um” 340 times. However, once I pulled up the screenshot of a web site I’m workingRead more…

After reading more blog posts on the latest Google outrage against its Toolbar Page Rank (TBPR) score and reading everything from “Danny warned us” to “Matt Cutts has confirmed” to “Nobody cares”, I had this image of the game, “Pin the Tail on the Donkey”. Yesterday, I wrote two blog posts addressed to Google, that I didn’t post. One was called “Do You Think My Blog is Too Fat”, in which I visualized standing in front of Google’s mirror. ForRead more…

I may be a minority squeak in the thunderous outcry from the search engine marketing industry towards Google and their sudden, unexplained mass drop in “PR score” applied to web sites. I never bought into the hype over PR scores. Regardless of all the reasons to jump on the scoring bandwagon as a way to determine web site value, I refused on the grounds that I wanted genuine worth, not forced. There’s many easy ways to take advantage of Google’sRead more…

The highlight of my experience at this year’s Search Engine Strategies Conference in San Jose was a personally guided tour of the Googleplex. This, and the Google Dance, helped me break past earlier assumptions to see what all the fuss is about. Avinash Kaushik led myself, Li Evans and Bill Slawski on a tour Wednesday afternoon. While there, we were permitted to eat lunch with Google employees and ask Avinash lots of questions. He’s an extraordinary host and open mindedRead more…

Part of me would like to get hysterical over the news that a new search engine wants to index the names of every single person on the planet. The idea that anyone can locate and learn about me at the push of a button freaks me out. Wait a minute. If you’re reading this, you just did. What is the reasoning for making every person on the planet with a name available for search on the Internet? Who cares? WithRead more…

This morning, Rebecca Lieb announced the newly redesigned Clickz site. This rollout honors ten years of loyal service to the web design community. The look is clean and organized better. Avoid mousing around the header, however, unless you want to view a show or be pounced on with unannounced PDF files. I found the new site while following a feed that led to a scraped version of Mike Grehan‘s latest Clickz article. Since the splog didn’t bother to link backRead more…

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