Category: Search Engine Optimization

Shortly before going in for knee surgery last Monday, I debuted on WebmasterRadioFM. If you hadn’t given it a listen, you can try it here at Usability SEO Queen Kim Krause Berg, of the Cre8asiteforums, discusses friction between networking SEOs and how it leads to create link bait and feeds trolls. As if on cue, someone complained last week that I have no idea what I’m doing because Cre8asiteforums is a PR3. The complaint came in the form of aRead more…

One quick peek at any place where search engine optimization is discussed illustrates the mountains of information passed along by generations of SEO’s. I used to spend hours into the night while the kids slept figuring out how to push web pages into the maze of search engines. I learned from Internet software QA methodology the value of time and paying attention to small details. This is why testing is valuable and should be done by someone other than thoseRead more…

Just a heads up that the “secrets” are out – Give It Up: White Hat Edition This session has SEOs sharing favorite, little-known and powerful techniques that wont get you banned in search engines from trying. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Michael Gray, President, Atlas Web Service Kimberly Krause Berg, Usability Consultant/Owner, UsabilityEffect.com Kate Morris, Search Engine Marketing Manager, RateGenius Tyler Shears, Online Marketing Manager, Databanq Media Stephan Spencer, President, Netconcepts Shari Thurow, Founder and SEO DirectorRead more…

Last July I asked the Community at Cre8asiteforums the following questions in a thread titled “As An Seo/sem Or Web Dev, What Do You Want To Know About Usability?“: “I’m sending you to a search engine marketing conference and I want you to pick up some education usability”. What would you want to know? What would be useful information for you work or business? Is it more about what it is, or how to implement it or a balance ofRead more…

Linkedin has a discussion going called What don’t you trust about SEO (search engine optimization) … and why?. It’s a nightmarish tromp through the minds of those who equate SEO with human sacrifice rituals. To be fair, some of the poor reputation is well deserved. Anyone worth their greed DNA knows that it takes a devil SEO to make potato salad out of cashews. If you’re dreaming of getting rich tomorrow, promising orgasmic results by reading the ebook you wroteRead more…

After reading a funny post in a discussion group about SEO and astrology, I came upon another discussion that wonders What Is Seo These Days? What is SEO is these days and how does PPC fit in and provide benefits to an organic campaign? Is it “dead”? Dependent on the position of the planets? How about the weather? Is search engine optimization voodoo magic? Do we even need SEO anymore? Some of the comments so far: SEO is: 1. GettingRead more…

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