Did You Know?
Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
I promise you that after 17 years as a search engine marketer and persuasive design and user experience testing consultant, I bring powerful skills and solutions to give your web site an immediate conversions lift.
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Category Archives: Search Engine Optimization
Blended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way … Continue reading
Do You Know The Way to Good IA
Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes … Continue reading
The You-Don’t-Matter Website (A Look At Ego/Vanity Sites)
Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design. I won’t divulge … Continue reading
