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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Search Marketing
The Future of SEO is Digital Assets and Conversions Tracking – SES NYC
I’m in NYC for Search Engine Strategies today and tomorrow, to cover sessions for Search Marketing Gurus. The first session I attended was covered by myself and another SMG blogger, so I’m posting my notes here instead. The topic today … Continue reading
Requirements Gathering for Web Sites: Do People Want What You’re Building?
In my guest post at Search Engine People on requirements gathering for web sites, I gently attempted to show the importance of business, user interface, functional and search engine marketing requirements to their SEO/M readership. One area not covered in … Continue reading
The Shots Heard Around the Search Marketing Industry Will Bang Better with Usability
If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability … Continue reading
Posted in Inspiration, Marketing, Search Marketing, Usability
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