SES NY Speaker Deadlines and Pre-Agenda Pricing
Today is the last day for pre-agenda discount pricing for those heading for the New York Search Engine Strategies conference in March. The New York conference is very popular, with education, training and networking opportunities in abundance. This is not one to miss! Register today for your pre-agenda pricing, plus another 20% discount. They have also announced speaker deadlines, which are around the corner. Go to SES New York 2012 Deadlines Proposing a session: Jan 31 Speaking submission:...
Read MoreUX and SEO Blog and Web Finds
I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In no particular order: LOVED this! It’s a 25...
Read MoreSpam Forums at Your Own Risk
With every industry, there is an underground of folks who find more pleasure in wrecking a good thing. Search engine marketing is no exception. Somehow, the idea that humans can outwit search engines became a challenge and even a battle. For myself, as an SEO who brings usability and user experience design to the mix, the key to marketing and web design is understanding what people want. It’s referred to as user behavior. Search engine computers are programmed to look for signals...
Read MoreSEO is Not “Voodoo”
A guest post by an anonymous writer appeared in TechCrunch, called The Time Has Come To Regulate Search Engine Marketing And SEO. Anytime I hear about regulating search engine marketing, I go to see the street brawl. The article focused on how evil Google, as the lKing of search engines, is. The writer makes valid points about how the search engine works and how ill advised it is to worship the Google god, because it can grant you a kingdom one day, and destroy your business just as swiftly...
Read MoreIt’s Not Wise to Fool Search Engine Marketers
In 1995, when American Online (AOL) was my ticket to the whole world, I wanted to believe nobody was lying to me. In the groups I had joined to meet others with the same interests, I read every word and assumed every web site I visited was genuine. I was so dumb. Before long, every possible gizmo and gadget could make you rich, or so it was screamed from every web site owner who swore up and down they were overnight millionaires. As an SEO, I went merrily along optimizing these sites for their...
Read MoreThe Future of SEO is Digital Assets and Conversions Tracking – SES NYC
I’m in NYC for Search Engine Strategies today and tomorrow, to cover sessions for Search Marketing Gurus. The first session I attended was covered by myself and another SMG blogger, so I’m posting my notes here instead. The topic today was part of the “Search and the Future” Track and was called “SEO: Where to Next”. It was moderated by Mike Grehan of Acronym Media. Panelists were: Marcus Tandler, Creativity in Action Bill Hunt, Global Strategies...
Read MoreRequirements Gathering for Web Sites: Do People Want What You’re Building?
In my guest post at Search Engine People on requirements gathering for web sites, I gently attempted to show the importance of business, user interface, functional and search engine marketing requirements to their SEO/M readership. One area not covered in that piece is considering the question, “Do people want what you’re about to build?” So many times a web site’s purpose is to do something for you. For example, when “flipping sites”, the entire reason for...
Read MoreThe Shots Heard Around the Search Marketing Industry Will Bang Better with Usability
If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consultant. As pointed out in a new Cre8asiteforums discussion called Bang, Bang – The shots heard around the search industry, several SEO companies offer more than a web site for services. They also offer a blog, forums, ebook or...
Read MoreGet Your SEO/M & Usability Groove On
Linkedin has a discussion going called What don’t you trust about SEO (search engine optimization) … and why?. It’s a nightmarish tromp through the minds of those who equate SEO with human sacrifice rituals. To be fair, some of the poor reputation is well deserved. Anyone worth their greed DNA knows that it takes a devil SEO to make potato salad out of cashews. If you’re dreaming of getting rich tomorrow, promising orgasmic results by reading the ebook you wrote...
Read MoreHey Web Site Visitor, I Love to Turn You On
A commercial in the USA may be aimed at the woman inside the woman. A woman with magic, spark and a no regrets sense of who she is and where she’s going. For starters, in the TV spot, she’s in the driver’s seat. I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on. Well, hell yes. Thanks for noticing! I have a friend whose car was...
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