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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

SEO/M Industry People

Save Money on Your Search Engine Strategies Conference New York Trip

Posted by on Jan 17, 2012 in News & Hot Finds, Search Engine Marketing, SEO/M Industry People, Web Design |

I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a true genius! This is...

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When an SEO Expert is Not an SEO Expert

Posted by on Mar 26, 2010 in SEO/M Industry People | 78 comments

The search engine optimization industry is known to rally around a fallen comrade one moment and in the next instant, eat one of its own. It’s considered a mercy killing needed to save SEO reputations. It’s never a good idea for an SEO to try and fool another SEO – or a few hundred thousand of them. We’ve seen the dramatic rise, fall and crash of several SEO companies and individuals. Some have managed to return from the dead but they’re a mere sliver of their...

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Cre8pc Article Nominated for a SEMMY

Posted by on Jan 19, 2010 in Cre8pc, SEO/M Industry People | 3 comments

I keep forgetting to mention, that despite interrogating the founder of the SEMMYS, they somehow managed to nominate one of my articles. While the SEMMY awards are targeted to the search marketing industry, there is a Design and Usability category. It is there that an article I wrote for Website Magazine, called Everyday Usability – 14-Point Checklist for Success has been nominated for inclusion. Tomorrow, judges decide category finalists. Those finalists will be announced on January...

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Contest Illustrates Disconnect Between Marketing and User Experience

Posted by on Dec 4, 2009 in Marketing, SEO/M Industry People | 3 comments

This is the time of year for annual polls and content. They make for great link bait. If you make such a list, this may be proof your work was noticed by your peers. Perhaps you are overlooked. One recent example is Vote for the top 100 online marketers of 2009, in which they ask you to  ” pick the top 100 most influential online marketers, leaders, and thinkers”.   Where were the marketing user experience people?  Where was search usability? One name jumped out as a person...

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Meet Pierre Far, of Cli.gs, on Video

Posted by on Mar 18, 2009 in Interviews, SEO/M Industry People | 1 comment

This past weekend I took my family up to NYC to have lunch with Pierre Far of Cli.gs and Chris and Danielle Winfield of 10e20.com. If you’re a fan of this short URL application (and who isn’t?), I’d like you to meet its inventor, Pierre Far. If you haven’t discovered social media experts (it’s true!), Chris and Danielle Winfield, I strongly encourage you to subscribe to their blog and look for Chris at the many conferences he speaks at. They’re an energetic...

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What is Most Important to Your Personal Brand? Fans or Financial Stability?

Posted by on Mar 4, 2009 in SEO/M Industry General, SEO/M Industry People | 8 comments

When OutSpokenMedia blogger, Lisa Barone wrote, Personal Brands in SEO: Stop Obeying False Idols, I enjoyed her thoughtful questions and her gentle personal rant. However, with 89 comments (at the time of this post) of feedback, she hit a nerve. Interestingly, she was inspired by yet another post, The Self-Branding Of Search Marketers by Todd Mintz. Todd writes, Search marketing branding is almost exclusively personal branding. Corporate / agency branding means very little in our...

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SEMMY Nominee, Miriam Ellis, Contacted for Interview

Posted by on Feb 11, 2009 in SEO/M Industry People | 1 comment

It’s the kind of action any contest nominee might wish for – being noticed and then interviewed. SEO Igloo’s Miriam Ellis wrote Seeing With Web Designer Eyes – 9 Evident Errors that was nominated for a 2009 SEMMY. The article caught the attention of Laura Leopard of Leopard Solutions from New York. Subsequently, 2 interviews followed. Miriam tells the story in Watch An Interview With Web Designer, Miriam Ellis. Miriam, a professional Internet Marketer and Moderator...

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Kim Krause Berg Speaking at Search Camp Philly

Posted by on Aug 22, 2008 in SEO/M Industry People |

If you’re looking for a relaxing way to learn new skills by experienced practitioners from the web development and marketing industries, an unbelievable opportunity is available from Saturday, September 6 to Sunday, September 7 at Temple University in Philadelphia. Called Search Camp Philly, this two day event will focus on search engine marketing, analytics, web design, user experience, social media and networking and much more. The entire weekend fee is $21, with some of the fee...

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Archives Are Like Wednesday’s Meatloaf

Posted by on Oct 4, 2006 in Kim Krause Berg, SEO/M Industry People | 9 comments

The issue of what to do with blog archives, or any archives really, reminds me of what to do with leftovers in the refrigerator. Do I want to relive Tuesday’s dinner, or make something new? Do I want to go back and read other stuff a blogger wrote, or just visit when their feed sends word they’ve posted something new? Dave Childs is wrestling with archives. In Usable Archives – A Pipe Dream? he writes, One thing you’ll notice reading almost any blog (or site running...

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Blogs Are Like French Fries

Posted by on Aug 19, 2006 in Kim Krause Berg, SEO/M Industry People, Usability |

(Reprint of entry from old blog, March 2006.) Every once in awhile a blogger will suddenly veer off-course from their usual post routine, pull up a chair, and really talk with you. A blog is like an American order of french fries. With fries, you usually get them delivered to you plain, with nothing on them. You can blob catsup all over them, so your fingers get messed up every time you grab a fry. Or, you can glob catsup in a corner and dab a fry in there with a fork, one by one, stabbing...

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