Category: Marketing

Mike Grehan let her rip at Clickz with SEO Is Dead. Long Live, er, the Other SEO by praising Google’s Universal Search. He tops it off by offering reasons for no longer needing the services of “SEO geeks”. His point is that it no longer is enough to fluff up pages organically and hope they’ll grow big and tall in search engine gardens. Universal search offers up images, books, links to maps, business directories and videos mixed into certain searchRead more…

When does a web site just sit on the shelf hoping someone will come along and pick it up, and when does a web site beg to be noticed and better yet, interacted with? I was asked by a family member to “make a website” for their business. So, I asked a few questions. “What do you want it to do?” “Tell people about us”, came the reply. “What do you want them to do once they read about you?”Read more…

FutureNow’s Holly Buchanan asked a great question and there was no way I was going to pass this one up. She writes about an ad for women’s wear that features two male bodies in suits with balloons for heads and one female body with no head at all. She has a steel rod or needle for a head, followed by a body wearing an outfit that seriously offers no clue as to how the breasts stay in place. Holly presentsRead more…

I’m an avid reader and since my wireless laptop screen washes away from the sunshine, having a magazine comes in handy while sunning outside. The Summer issue of the print publication, Search Marketing Standard was shipped and many people and companies are receiving their copies. The lead story, written by the energetic David Temple, is on search marketing training and certification. As David notes, training opportunities are “springing up like wildflowers”. He’s right. Not only is there increased awareness ofRead more…

My husband, Eric, has been looking at me funny. He gazes at me all the time and I hate being stared at. Being mean as usual, I make him stop. Last weekend, I realized he’s been looking at me with a strange look in his eyes that I couldn’t intrepret. I’m mean, so last weekend I asked him why he keeps giving me weird looks. He replied, “Because I’m not sure which Kim is present, so I’m looking harder toRead more…

I’m a Geico caveman fanatic. In thinking about it, I’ve concluded the cause is a mid-life connection to my childhood, when naked trolls with long tangled pink hair were popular. Everytime a Geico caveman commercial comes on, I stop everything to watch it, even though I’ve seen them so many times. Is this a stroke of marketing genius? I’m not convinced. I haven’t switched to Geico. I’ve been with the same auto insurance company for 10 years. But, I loveRead more…

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