Category: Marketing

An old friend once told me back in 1995, “Assume that every email you send will eventually land on the lunchroom bulletin board for everyone to see.” It was great advice for email. It’s even better advice for blogs. Miffed at someone? Kill them with words. With the Web as ammo, it’s easy to wreck someone’s job, life and reputation. Google has a great memory. Glen Allsopp wrote about three women who went off to raise a little hell atRead more…

There’s a scene in the movie version of “Oliver” where merchants walk along the street outside his bedroom window peddling their wares. They sing out “Who will buy?” this or that, holding up samples for passersby to see. Oliver has never witnessed such a thing before. He sings, Who will buy this wonderful morning? Such a sky you never did see! Who will tie it up with a ribbon, And put it in a box for me? I visited aRead more…

When I was a young girl growing up, a particular TV commercial aggravated me. It was about a liquid vitamin supplement called Geritol used for “iron poor blood” that contained alcohol and was said to give women lots of energy and ambition. The TV husband would rave about the miraculous feats his wife could perform while taking Geritol. The commercial ended with, “My wife. I’ll think I’ll keep her.” The message I got from it was that if I wasn’tRead more…

This morning I saw a female cardinal. It’s easy to spot the males because they’re a brilliant red but today, the lady bird sat watching the finches and me not far from my kitchen window. I decided her presence was a power sign. She stood out, even without her man in his beautiful coat nearby. She was doing perfectly fine on her own. I came across Wendy Piersall’s, TLC Launches New TV Show :: The Secret Life of a SoccerRead more…

I was young the day John F. Kennedy was killed but I knew the world had changed. I remember my college house mates and I huddled in shock the day John Lennon was shot and killed. Maybe it was the influence of those two tragic events because on the very day I first saw the Internet I thought to myself, “This can help create peace (cre8pc).” Next year Cre8asiteforums will be 10 years old for me. For most everyone elseRead more…

Hot on the heels of my earlier post about reputation management and terms used to label successful people come signs that I’m in no way alone in my questions about the authenticity of claims and accuracy of press releases. Control of information is a growing concern. Not long ago I met someone in the search engine marketing business who told me about being frustrated with search results on his own name. Being “Googled” brought up information that was incorrect andRead more…

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