Category: Marketing

Here is an example of what happens around the world over and over again.  The Marketing Department for a big company buys up ad space and pay per click ads in search engines, spending about $250,000, to advertise the launch of a new online product . The product is still in QA, not signed off on, not even ready for Production. It’s literally not working, not passing performance testing and has had no user or usability testing whatsoever. Management demandsRead more…

When it comes to marketing to women on the Internet, there’s only one person I turn to for advice and insight, and that’s Holly Buchanan. When she and Michelle Miller wrote The Soccer Mom Myth, Today’s Female Consumer: Who She Really Is, Why She Really Buys, I couldn’t get my hands on the book fast enough. Adding to their fun to read book, Holly writes in her Marketing to Women Online blog. Michelle’s blog is also a strong resource forRead more…

NOT EVEN BEING NOMINATED for Hottest Female Blogger, hurt my feelings is a giant relief! Because as it goes, several of my friends were nominated by their fans and made the Hottest Female Blogger Calendar poll. I was faced with having to pick just one. Ridiculous! As one who rarely wins anything (my blog, wet t-shirt contests, sexy working ass off mom awards), I have to say that these contests are a marketing dream annoyance. First of all, it frustratesRead more…

Let me begin by saying I was given permission to write about this. Considering it’s about men’s underwear, you may or may not be interested in the topic. However, how men and women shop for men’s clothing fascinates me and here’s my story. Ever since reading “The Soccer Mom Myth” by Holly Buchanan and Michele Miller and The Female Brain by Louann Md Brizendine, I’ve been silently observing how my family shops. My husband and sons will willingly think nothingRead more…

My canvas was the night sky last night at a Community Day fireworks display in my town. Flying Apple Click to enlarge Twin Towers Click to enlarge String Theory Click to enlarge Exploding Sun Click to enlarge God is Watching Click to enlarge Close Encounters Click to enlarge Sea Creature Click to enlarge Dedicated to “iamlost” Click to enlarge Native American PowWow Click to enlarge More View Fireworks images here. All pictures owned by Kim Krause Berg, Cre8pc.com Taken onRead more…

One thing you can count on when it comes to “usable” web site design is that nobody can agree on what that is. Is the perfect user experience when a web page comes up near the top in search engine rank? Is it high conversions? Is it a site that blind persons can use? One of the quirks of Twitter is that you can participate in spontaneous one on one conversations and your “followers” can “listen” in. The other dayRead more…

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