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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Marketing
Let’s Talk About [Insert Your Brand Here]
In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at … Continue reading
Posted in Ecommerce, Marketing, User Centered Design
Tagged Marketing, social conversations, Usability
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I Am Not A Search Engine Marketer
I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene … Continue reading
Who Wants to Hire Top Twitter Users?
Yesterday, during a live WebmasterRadioFM show where I was chatting with host, Jim Hedger, the topic of fame and personal safety came up. He asked if I’d ever feared for my life or safety due to my long-time presence on … Continue reading
Posted in I Have The Talking Stick, Marketing
Tagged Internet, Marketing, safety, social networking, Twitter
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