Pinky and the Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do every night, Larry—try to take over the world.” For the cartoon, no matter what scheme Brain devised, the world was not his to take. Perhaps it...
Read MoreSES NY Speaker Deadlines and Pre-Agenda Pricing
Today is the last day for pre-agenda discount pricing for those heading for the New York Search Engine Strategies conference in March. The New York conference is very popular, with education, training and networking opportunities in abundance. This is not one to miss! Register today for your pre-agenda pricing, plus another 20% discount. They have also announced speaker deadlines, which are around the corner. Go to SES New York 2012 Deadlines Proposing a session: Jan 31 Speaking submission:...
Read MoreSave Money on Your Search Engine Strategies Conference New York Trip
I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a true genius! This is...
Read MoreSlideshow: Web Design Techniques To Enhance Online Marketing
For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that...
Read MoreBalancing Search Marketing & User Experience: Why Bother?
Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even though it wasn’t ready to effectively respond to customers. Could this be a problem and if yes, who says so? Selling Customer Experience Most online...
Read MoreCapitol One Owns CNN
Banner blindness? How about the practice of owning a web site’s real estate and holding it hostage in the name of marketing? CNN.com does this often and each time I wonder at the logic of placing 3, 4, 5 or more ads from the same company on a homepage. Click images for a better view. Isn’t this a bit...
Read MoreA Different Way of Looking at Usability Skills
Two of my articles were published this week, each of them looking at user experience web design from a different perspective. They were fun to write. The first one, for SearchEnginePeople.com, was Ruud’s idea. I’ve been writing on Usability and SEO topics for over 15 years and it helps when a publication I write for has an editor who can offer me some new ideas. Knowing my heritage and beliefs are rooted in Native American ways, he wondered if I could find some tribal wisdom that...
Read MoreCre8pc Web Site Reviews on Sale
In this, the season of giving, and because web site reviews are so popular, I’m offering the chance to get your site review for just $82.50, on a first come, first serve basis. What Do You Get? A full written report emailed to you in PDF format. Screenshots with notes, suggestions, etc. Fast turnaround. Input on usability, understandability, conversions, calls to action, persuasive design Feedback on information architecture and navigation Organic on page search engine optimization...
Read MoreOpportunity: Three Deep Discounted UX/SEO Services
It’s time to run some specials again! This time I created three custom site reviews designed for different goals and budgets. Homepage Only Usability Review – $125 Discover how your most important web page is performing by investing in this very affordable review. If your conversions are not what you expect, sometimes the problem starts with your homepage. If your homepage is performing fairly well, what else can you do to enhance your customers’ experience? Do you need a little...
Read MoreBlended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we do and you’ll get...
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