Category: Search Marketing

I’m in NYC for Search Engine Strategies today and tomorrow, to cover sessions for Search Marketing Gurus. The first session I attended was covered by myself and another SMG blogger, so I’m posting my notes here instead. The topic today was part of the “Search and the Future” Track and was called “SEO: Where to Next”. It was moderated by Mike Grehan of Acronym Media. Panelists were: Marcus Tandler, Creativity in Action Bill Hunt, Global Strategies International Chris Boggs, RosettaRead more…

In my guest post at Search Engine People on requirements gathering for web sites, I gently attempted to show the importance of business, user interface, functional and search engine marketing requirements to their SEO/M readership. One area not covered in that piece is considering the question, “Do people want what you’re about to build?” So many times a web site’s purpose is to do something for you. For example, when “flipping sites”, the entire reason for making the web siteRead more…

If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consultant. As pointed out in a new Cre8asiteforums discussion called Bang, Bang – The shots heard around the search industry, several SEO companies offer more than a web site for services. They also offer a blog, forums, ebook or bookRead more…

Linkedin has a discussion going called What don’t you trust about SEO (search engine optimization) … and why?. It’s a nightmarish tromp through the minds of those who equate SEO with human sacrifice rituals. To be fair, some of the poor reputation is well deserved. Anyone worth their greed DNA knows that it takes a devil SEO to make potato salad out of cashews. If you’re dreaming of getting rich tomorrow, promising orgasmic results by reading the ebook you wroteRead more…

A commercial in the USA may be aimed at the woman inside the woman. A woman with magic, spark and a no regrets sense of who she is and where she’s going. For starters, in the TV spot, she’s in the driver’s seat. I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns youRead more…

There’s a scene in the movie version of “Oliver” where merchants walk along the street outside his bedroom window peddling their wares. They sing out “Who will buy?” this or that, holding up samples for passersby to see. Oliver has never witnessed such a thing before. He sings, Who will buy this wonderful morning? Such a sky you never did see! Who will tie it up with a ribbon, And put it in a box for me? I visited aRead more…

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