Webcast: How User Centered Web Design Techniques Enhance Online Marketing
The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded...
Read MoreFree Webcast on Usability and Search Engine Marketing
I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by...
Read MoreSearch Engines Are Like Home Delivery Trucks
While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’ll give up our privacy...
Read MoreKim Krause Berg Joins LiBeck Integrated Marketing
I would like to announce a big change for myself and my career in search engine marketing and usability web design. Start up company, LiBeck Integrated Marketing, has hired me to be their Search Engine Marketing and Usability Manager. What Does This Mean? It means that Li Evans, CEO of LiBeck Integrated Marketing, is going to make me get on planes again for conference speaking, workshops and client training. It means that our clients will have access to the wisdom’s and practices of...
Read MoreUniting SEO and Usability for Successful Web Design
I haven’t written about holistic seo and usability in awhile, so for my latest column for SearchEngineLand I chose it as a topic. Should you wish to read it, here you go…How To Avoid Clunky Web Design With Holistic SEO & Usability I’d also like to introduce Bokimian, where I write about anything.
Read MoreSEO Referrals and Setting the Record Straight
Due to the continued increase in work requests coming my way, I wanted to take the opportunity to clear up some confusion and share who I pass my overload to. Firstly, I am and always have been a solo artist. This means I get booked up in advance. The work comes from me only. Yes, I get requests from people who wish to join me and grow a real company, but I’ve never able to fit that in. Why? I started out as a single mom in the mid-90′s. Every drop of income was needed for...
Read MoreDo SEO’s Bear the Burden of a Company’s Conversions?
There’s nothing like returning to the bonfire to see how hot it really is. I was a rather good SEO back in the mid-90′s when I considered it fun to be one. Once everything was rigged by money, the work lost its thrill for me. Even though I moved into Internet software usability and user experience QA testing and usability/user experience web site design, and later, the art of information architecture, I was never able to sever my roots in organic SEO. The way I see it,...
Read MoreMore of Me to Spread Around
Still working on slowing down my traditional hectic pace (why does it take work to slow me down?) I finally had to call a halt to new client work until sometime around Thanksgiving. My father-in-law has been trying to get us to travel to the Florida Keys where they have a house the entire family shares for “escapes”. I’ve never seen it. A few days ago he inquired (again) about why. I told him that although hubby and I took no time off, no vacation, no holiday weekend off...
Read MoreEat, Play, Love More
There’s a scene in the movie, “Eat, Pray, Love”, where Elizabeth Gilbert (played by Julia Roberts) is sitting in the lotus position meditating after weeks of trying to learn how to quiet her mind. Her entire face was a smile, from her closed eyes, to her cheeks, to the relaxed corners of her mouth. Her look of serenity zapped me like a lightening bolt. Later that evening, myself and four members of my family went out to dinner and I did something I never, ever do. I ate a...
Read MoreRe-Lit and All Fired Up
After taking a sorely needed break from Stuff and doing lots of chilling with “Mom, can we go shopping” daughter, I’m back – poorer but happier. My office was moved and expanded to a new section of our finished basement and repainted. My old space is now the 16 year old’s “cave for the dudes”. I have a docking station with 3 monitors for testing and space for my laptop, so I can feel geeky. To my left is a whole bunch of exercise equipment that I may...
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